The announcement comes just days after Ticketmaster sold over two million tickets for Swift’s 52-day stadium tour.
WASHINGTON — Demand for Taylor Swift’s Eras tour is so high that Ticketmaster has canceled Friday’s general sale. “We are running out of remaining ticket stock,” it said.
The announcement comes just days after Ticketmaster sold over two million tickets for Swift’s 52-day stadium tour. The overwhelming demand at Tuesday’s Verified Fan presale caused the site to crash and spark widespread fan outrage.
Hours before Ticketmaster announced the cancellation of general sales, the live entertainment company provided a lengthy explanation of what went wrong at Tuesday’s event.
According to Ticketmaster, bot attacks and fans without invite codes overloaded the site with traffic, resulting in a total of 3.5 billion system requests.
“Never before has a Verified Fan on sale generated so much attention or uninvited volume,” the company said in a statement. It has lost credibility and credibility,” he said.
Fans experienced long waits and passcode verification errors, and many lost tickets they had in their carts.
“While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that’s what we’re focused on. The company said in a statement Thursday.
With most pre-sale events not taking place, the general sale is one of the last opportunities for fans to purchase tickets. Ticketmaster did not clarify if general sales will be rescheduled.
Ticketmaster is offering pre-sales for Verified Fans. This is a feature that helps manage high-demand shows by keeping bots off the waiting list.
The company said Thursday that it won’t be reselling tickets on its site for the time being.
Front-row tickets to Swift’s concert at Mercedes-Benz Stadium in Atlanta, Georgia on April 30 are listed for similar prices. Resale sites retail for $28,350 each.
The Eras Tour is the singer’s first tour since 2018.
https://www.wfaa.com/article/news/nation-world/ticketmaster-cancels-general-sale-for-taylor-swift-eras-tour/507-db334bab-f6bb-434a-9734-bfa275829523 Ticketmaster cancels general sale of Taylor Swift’s Eras tour