of Duchess of Sussex When she appeared in an Instagram video shared last night, she backed a coffee brand that woke up.
Meghan Markle announced in December 2020 that she was supporting a California-based “wellness brand,” and quickly moved to promote the product through her friends. oprah By sending gift baskets filled with the company’s superfood brands.
After her and her husband, it was her first investment. prince harry, retired from royal duties and moved to Los Angeles to pursue a private life and seek “financial independence.” It’s unclear how much Meghan has invested in her company.
In a video posted on Clevr’s Instagram Yesterday, founder Hannah Mendoza talked about how the brand has grown and shared a clip of Meghan visiting the company and drinking one of their lattes.
Meghan has kept an unusually low profile this year compared to her husband, who rushed to tour the publication of his autobiography, Spare, in January.
The 41-year-old Duchess of Sussex appeared in an Instagram video shared last night to give a boost to the coffee brand that woke up.
In a video posted to Clevr’s Instagram account yesterday, founder Hannah Mendoza talked about how the brand grew and shared a clip of Meghan visiting the company and drinking a latte.
In the video, Meghan relaxed in Burberry’s Maythorne silk trench coat, which she wore during the 2018 Australian Royal Tour.
She paired a white Ralph Lauren shirt with dark jeans and layered gold jewelery on her arms for a glamorous touch.
The Duchess donned her Logan Hollowell ‘Baby Queen’ Water Drop Emerald Solitaire Necklace (£2,800), along with a Cartier Love bracelet and Tank watch.
In the clip, Hannah talks about how she launched her brand in 2016.
“Three years ago, everything changed. It was none other than Meghan, Duchess of Sussex who started drinking our lattes.
“She not only loved the product, but was very passionate about women founders and sustainable sourcing.”
Meghan eventually became our first investor, advisor, and biggest Clevr supporter.
“She even sent our turmeric latte to a friend. A few days later, when I opened my phone, I saw Oprah herself in the kitchen making a super latte.
“Our small but mighty team was unprepared for this and we sold out for two months.
In the video, Meghan relaxed in the Burberry ‘Mathorne’ silk trench coat she wore during her 2018 trip to Australia, paired with a white shirt and jeans.
“We have grown our team. We have launched a great new product and decided to step into retail.”
“We owe it to the women who inspire them..we have big plans for the future.”
“This investment supports passionate female entrepreneurs who prioritize building communities alongside their businesses,” said Meghan of Hannah, founder and CEO of the brand.
“I am proud to invest in Hannah’s commitment to sourcing ethical ingredients and creating products that I personally love and have a holistic approach to health.
“I believe in her and I believe in her company.”
Promotion: Oprah Winfrey has been promoting her ‘neighbour’ Meghan Markle’s ‘ethical’ coffee brand in various ways over the past few years
Helping: Oprah promoted the brand’s products on her Instagram page, which at the time had over 19 million followers.
The startup sells matcha, chai and coffee flavored latte powders and adds hot or cold water to make a drink.
“Entrepreneurs need money, but they also need advisors who care deeply about what they are building,” Hannah said in a statement.
“I am grateful to have found both at The Duchess of Sussex.
“Her passion for what we make is palpable and we couldn’t have imagined a better partnership.
When Meghan first got involved with the product, she sent Oprah a gift box containing vegan coffee.
The post was reportedly worth at least $1 million, and experts told MailOnline at the time that it was likely the most valuable piece of free publicity in history.
Meghan said she was “proud” to have invested in the company and praised CEO Hannah Mendoza’s “commitment to ethical ingredient sourcing” (Hannah Mendoza is pictured).
“My neighborhood ‘M’ sent me on the first day of Christmas…a delicious looking basket! (Yes that M). A new drink of choice for morning and night. I wish @clevrblends was sooner because I wanted to add it to my favorites list. #HappyHolidays,” she wrote in her post.
She gave Meghan’s coffee company yet another promotion by including an instant latte on her list of favorites starting in 2021.
“My neighbor Meghan (yes, that person) introduced me to this female-led wellness brand,” she said on the list.
But despite touting itself as an ethical brand, Clevr Blends revealed in 2021 that The Mail on Sunday imported a ton of ingredients from Chinese suppliers based in a brutal police state. It sparked controversy when it did.
Human rights groups had called on Western companies to sever all business ties with China’s Xinjiang Uighur Autonomous Region. This included horrific human rights violations, including the widespread use of forced labor and the detention of her million Uyghur Muslims in re-education camps where women were alleged to have been systematically raped. because it contains .
Nonetheless, in April 2021, Clevr Blends switched to a U.S.-based supplier earlier that year after receiving about 19 tons of oat milk powder from a company based in Xinjiang’s capital, Urumqi. It became clear.
Supplier Xinjiang Haiyan International Trade had its headquarters within four miles of four detention centers, including a suspected maximum security prison and re-education facility.
However, there is no evidence to suggest that Xinjiang Haiyan used forced labor, and The Mail on Sunday reported that oats received by Clevr Blends were neither grown nor processed in Xinjiang.
Still, the U.S. State Department this July issued the latest warning to U.S. companies about the region’s “supply chain and investment ties,” urging all companies to terminate existing relationships with suppliers in the region.
“Given the seriousness and scope of these abuses, including widespread state-sponsored forced labor and intrusion surveillance, which are perpetrated amid the ongoing genocide and crimes against humanity in the Xinjiang Uighur Autonomous Region, supply chains, ventures and/or Companies and individuals who do not get out of or out of their associated investments may run a high risk of violating U.S. law,” the warning said.
Meghan’s appearance in the clip comes after the Duchess’ quiet start to the year.
In January, the Duke promoted the book by appearing on a number of shows including 60 Minutes, Good Morning America, and The Late Show with Stephen Colbert.
After its release, however, the couple’s popularity took a hit on both sides of the Atlantic.
Harry’s wife Meghan reportedly expressed “mild concern” about Harry’s decision to release Spare and was worried if it was the right move.
The 41-year-old is said to have expressed concern that the book would ruffle his feathers.
The royal couple has been known to put up a united front, including during a inflammatory interview with Oprah Winfrey in March 2021.
Harry was also in the audience with New York school children when Meghan promoted her book, The Bench.
However, Meghan was notably absent from promotions and interviews when Harry released his explosive memoir in which he accused his family of killing 25 Taliban fighters.
While she allegedly stayed away because she was accused of “trying to steal the spotlight,” the “media-savvy” Meghan expressed mild concern about whether the book was the right move. It is possible that
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