Brittany Dawn Davis promised Empower thousands of women with fitness packages priced from $92 to $300 that provide personalized health plans, coaching services, exercise and nutrition tips.
But a lawsuit filed in early 2022 claims that the personalized plans and tips never materialized, and that the program violated consumer protection laws, misled people with eating disorders, and used money to win customers. It claims to have used deceptive practices.
Davis with over 474,000 followers on Instagramabandoned her fitness gig years ago after customers began complaining about her questionable business practices.
Brittany Dawn Davis will face trial on March 6 for allegedly misleading customers about a ‘personalized’ diet plan and exacerbating the condition of a client with an eating disorder.
Davis, who has more than 474,000 followers on Instagram, abandoned her fitness gig years ago after customers started complaining about questionable business practices.
At least 14 women with eating disorders turned to Davis for help with recovery, claiming their symptoms were exacerbated by a low-calorie diet suitable only for those trying to lose weight, according to a lawsuit filed by the Texas Attorney General. bottom.
In one instance, a former client who weighed 80 pounds at the time signed up for Davis’ program because he advertised himself as an “eating disorder soldier.”
That customer was malnourished and on the verge of passing out, The Dallas Morning News reported.
The lawsuit also alleges that Davis charged customers shipping fees for diets and nutrition plans that were supposed to be personalized to meet customers’ specific needs, but were instead sent by general email. ing.
According to prosecutors, the influencer, who ran a company called Brittany Dawn Fitness LLC, began selling online fitness packages to thousands of customers in 2014, each of whom received “personalized” nutrition. I promised to receive guidance and coaching.
Plans ranged in price from $92 for a single consultation to $300 for 3 months of nutrition advice, training and coaching.
“However, the online nutrition and fitness plans offered to consumers were not personalized,” the lawsuit states. “Defendants also failed to provide the coaching and check-ins promised.”
Davis has promised to help thousands of women with fitness packages priced from $92 to $300 that provide personalized health plans, coaching services, exercise and nutrition tips.
Davis posted before and after photos of himself on Instagram to promote the program
Davis began facing a fever in 2019 after a growing number of women said they sold “generic” workout plans and deleted complaints on social media.
Davis started facing heat from customers in 2019. This is because more women say she sold a “generic” workout plan and deleted her complaints on social media.
She ignored customer complaints until 2019, when public outcry against her service prompted her to address complaints on YouTube.
“I made a mistake,” she said. “I took full responsibility for it, did things right and did whatever it took to make things right. As a business owner, as an influencer, I learned from that. A classic example of what happens when you have and fail.”
After complaints started coming in, Davis shut down the website that sold diet and fitness plans.
But many of her disappointed customers say they haven’t received reimbursements for fake plans. We shared our terrifying stories.
One customer who purchased the 90-day plan received just one email from Davis. Another customer who purchased a similar plan said Davis stopped contacting her within two weeks.
Others said they received impersonal responses such as “THAT’S MY GIRL!” when reaching out to Davis with questions or specific questions. You’re killing it! or “You got this babe!”
Davis referred customers to the “Team Brittany Dawn” Facebook group for support, but the forum backfired when customers realized they were being given the same plan, court documents say. .
“One consumer initially thought you created this training plan based on my needs and desires…. I introduced two friends to you and they all had the same plan.” bottom.
Davis referred customers to the “Team Brittany Dawn” Facebook group for support, but the forum backfired when customers realized they were given the same plan.
At least 14 customers referred to eating disorders in their complaints, the lawsuit alleges, even though Davis claims he never treated clients with eating disorders.
Customers say they were unable to tailor proper nutrition plans to people recovering from eating disorders and charged extra “shipping costs” to email documents.
The lawsuit also alleges that she misled consumers with an eating disorder and seduced them with a YouTube video claiming that she overcame an eating disorder through exercise and a healthy diet.
She advertised her fitness plan in social media posts to trick potential customers into believing she was receiving special training to deal with an eating disorder, court filings say.
“One consumer said, ‘The main reason I chose her was [Ms. Davis] Of all the coaches there, she advertised herself as an “eating disorder soldier.”
“It was very important to me that the mentor I chose had an idea of what it was like to deal with an eating disorder.”
More than a dozen eating disorder patients who enrolled in Davis’ plan said they were given “low-calorie macronutrient suggestions suitable only for those who need to lose weight, not gain weight.”
https://www.dailymail.co.uk/news/article-11767735/Texas-fitness-influencer-stand-trial-month-sending-anorexics-300-weight-loss-plans.html?ns_mchannel=rss&ns_campaign=1490&ito=1490 A Texas fitness influencer will go on trial next month for sending a $300 weight loss plan to an anorexic patient