Business

Top 3 Social Media Automation Tools

Top 3 Social Media Automation Tools

Social media has changed a lot over the last decade, and the way marketers use it has changed too. Most online marketers use social media to grow their business and look for new ways to make the most of their social media channels.

Most professionals have additional job responsibilities and a shortage of time. So, they need to be structured and deliberate about the time they dedicate to social media. Using the conventional methods, users can achieve social media engagement by inviting people manually, interacting with their audience, and urging the users to share their posts. However, it requires not only multitasking but also plenty of dedicated resources.

It takes a lot of practice and effort to bring traffic to a website through social media. Since the results are random and take a long time to appear organic, you may need to invest many resources to drive traffic to your website. The process of using automated tools to improve your social media presence is known as social media automation.

What is Social Media Automation?

Social media automation tools are used to perform tasks on social media without the need for human intervention. In simple words, it uses software or apps to automate prospecting, automate tasks like posting and sharing posts on social media platforms to maximize reach and engagement. Social media automation saves a lot of stress, time, and resources with guaranteed results.

How do I automate my social media?

Tips to automate social media Benefits of automating social media
Check out social listening tools Generate ideas for social media posts
Use chatbots. Streamline campaigns, offer customer support, improve customer experience.
Obtain valuable information on different platforms Compare the success of a campaign on different platforms
Interact with your audience Make it easier to connect with and respond to your audience
Get a consistent schedule Planning and management of time

Now, as we know about the benefits of using social marketing automation, let us know some steps to automate your social media.

  1. Check out social listening tools

Social listening is the process of monitoring what people are saying about your brand or industry online. Automation tools let you see brand mentions on all platforms in one place. You can also follow specific keywords, topics, or hashtags to see what’s happening in your industry. Ultimately, social listening tools can help you generate ideas for social media posts or even product ideas.

  1. Use chatbots

Another way to use tools to automate social media is to create chatbots. You can use chatbots with Facebook Messenger to streamline campaigns, offer customer support, and improve the customer experience.

  1. Obtain valuable information across multiple networks

Most social media automation tools provide analytics that can be useful to check your social media results. A big advantage of automation tools is getting analytics like impressions, reach, and engagement for all of your social media platforms in one place. These reports make it easy to compare the success of a campaign on different platforms.

  1. Interact with your audience

One of the main advantages of social media automation tools is that they can help you interact with your audience across multiple platforms in one place.

You can use this type of software to monitor brand mentions, replies, and messages. Bringing all of this together in one place makes it easier to connect with your audience and help your team respond in a timely manner.

  1. Get a consistent schedule

Consistency is one of the best ways to gain the trust of your followers and improve your online presence.

You can use social media automation tools to manage a constant queue of posts. This can help you plan ahead, spending more time on creativity and less time on tedious publishing tasks.

Best 3 Social Media Tools

Here are the three best social media automation tools that you can use to put your social media posts on autopilot and save tons of time and resources.

Octopus CRM for LinkedIn

Octopus CRM is an automated LinkedIn tool that provides a variety of different functions for LinkedIn, including sending automatic connection requests, bulk messages, automatic confirmations of up to 7 skills, and automatic profile visits. Octopus CRM can automate all of these tasks for you, saving you time, effort, and money.

I bet you want to know the best part of Octopus CRM. Best of all, OctopusCRM isĀ  available as a Chrome extension, which means you can sync your LinkedIn account and make it even easier to use.

Also, since you can send your LinkedIn contacts directly to Octopus CRM resources that you can benefit from, you can learn more about them as a business and use them to your advantage.

Kenshoo for Facebook

Kenshoo is a cloud-hosted digital marketing solution that helps marketers connect with customers easily. Kenshoo helps marketers and marketing agencies effectively manage and automate their digital marketing activities. Kenshoo simplifies multichannel campaigns and ensures that companies get the best return on their advertising investments through optimized printers, multichannel experiences, configuration options, and granular targeting.

Kenshoo’s main advantages are its comprehensive online marketing solutions, ease of customer loyalty, and fast lead conversion. Additionally, once companies have set explicit goals, they can monitor and track progress using custom measurement and reporting tools. Report proposals allow users to take appropriate actions on their campaigns.

Buffer for Twitter

Buffer is a Twitter application that allows you to add tweets that are sent on a schedule. Like other social media management tools, Buffer lets you schedule posts, view analytics, and centralize multiple platforms. However, Buffer improves these features for better organization and performance. We currently use Buffer to manage posts on Twitter, Facebook, Google+, and LinkedIn. Here are some of our favorite features:

  • Planning
  • Mail
  • Analytics

What are Benefits of Social Media Automation Tools?

Now, as we know about the best social media automation tools, let us explore some benefits of using them.

  • Enhance customer engagement and interaction.
  • Create a personalized brand image.
  • Set an optimized budget for your business.
  • Convenience to schedule and share posts
  • Saves time and effort
  • Be consistent to post on social media.
  • Boost the visibility of your posts
  • Increase traffic to your website.

Conclusion

Social media automation is essential for online marketers to save time, money, and resources. However, the automation tool you choose should be specifically designed for the platform you want to use it for. Using the right social media marketing automation can help you to boost your engagement, draw traffic and enhance the visibility of your social media posts. Overall these tools can help you to bring traffic, generate leads and enhance your revenue.

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