Although no business can exist without a name, the process of finding the perfect brand name for your business isn’t an easy one.
Take it from us: many businesses have failed, and some continue to struggle because they didn’t pick a solid brand name that represents their business, products and also resonates with their target customers.
Finding the perfect business name is critical if your business must stand out from the plethora of competitors out there, establish itself as an authority in its niche, and enjoy success.
And if you’re wondering how you can find the perfect brand name, here’s a simple guide you can follow.
Four Simple Steps to Choosing the Best Name for Your Business
1. Maintain a Clear Mental Image of Your Brand
You should have a decent vision of what you want your firm to be in the future before you start looking for a catchy name. This understanding will have an impact on every concept you create for your brand.
Also, make sure you thoroughly study and learn everything you can about your business, its area of specialty, and its industry, as this will help you choose the finest name that reflects all parts of your company.
While researching your industry, don’t forget to analyze your competitors’ business, service quality, brand image, and marketing techniques. This will assist in determining what will work, what will not, and what will be required to attract the best customers.
2. Select a Captivating Brand Tone
The best method to acquire a name that truly expresses your company’s basic values is to make sure it has the right tone that will compel a favorable response from your target audience.
And you can quickly do that by researching your target customers to identify what distinguishing characteristics your business needs to show in order to attract them. Finding these elements will make it easier to spot the best tone for your brand. Whether it’s a:
- Fun and exciting tone
- Classic and traditional tone
- Practical and pragmatic tone
3. Recognize the Elements of Your Company’s Branding
Having a captivating tone is important, but it’s your company’s branding elements that will build the foundation of your brand’s image. This is because these elements represent the personality and uniqueness of your business.
With that said, grab a pen and paper and write your opinions on your company’s:
- Big ideas: What is the guiding philosophy of your company?
- Values: What personal or client values does your business cherish?
- Benefits: What do your consumers stand to gain by patronizing your brand?
- Emotions: What strong emotion(s) do you want your customers to feel when engaging with your company?
- Value proposition: What are you offering, and why should customers pick your brand above its competitors?
4. Understand Your Brand’s Naming Criteria and Start Brainstorming
The paths we described above will make it easier to put together your brand’s naming criteria. Preparing your brand’s naming criteria will offer you a decent idea of what kind of name is best for your business.
After you’ve established your naming criteria, it’s time to get creative and start thinking. Look through dictionaries and thesauruses for words that meet the naming needs of your brand.
Gather a comprehensive list of words that are short, exciting, creative, memorable, symbolic, and can help your brand stand out in its field. Your purpose here should be to create a comprehensive list of potential brand names.
But if brainstorming becomes too difficult and time-consuming, you can always use a powerful business name generator to get some fresh and original brand name ideas for your brand.
The Market Loves Bold Brands
When choosing a name for your business, keep in mind that clients and the market are generally attracted to solid and bold brand names. Why? Because brands with memorable names, such as Brave, Amazon, Nike, and Urban Decay, are easier to remember. These stir pleasant emotions in people, and those emotions typically convert them from regular customers to devoted fans.