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How to create competitive site with shopware

How to create competitive site with shopware

Shopware is a highly customizable open-source platform popular with e-commerce store owners in Europe and the USA. Thanks to its flexibility and robust plugin system, it can cover most of the sellers’ needs while providing a satisfying user experience to the e-store visitors.

Choosing the right development company

Unless you are running a small side-project, choosing a competent Shopware development company is necessary if you plan to succeed in e-commerce. You should hire a contractor based on their experience with the latest Shopware 6 platform, knowledge of the plugin system, and reputation on the market.

An agency may provide some or all of the following services:

  • Building the store from “zero to launch.”
  • Customizing pre-ordered themes.
  • Creating and integrating plugins.
  • Providing technical support after the launch.
  • Designing the website layout and maximizing UX.
  • Integrating payment gateways.

In addition to working with a competent developer, you may consider trying other interesting possibilities the e-commerce software has to offer.

Tinker with the search feature

A lot of e-commerce website owners opt for third-party plugins to increase the capabilities of the Shopware platform. But even the standard search feature provides enough options to boost your conversion rate. Try adding custom fields to include additional search parameters, from item quantity to trend names like “organic,” “vegan,” or “fair trade.” You can also add “weight” to every search parameter to make it more important in search results and sorting.

Sell products with the 404 error page

“Shopping Worlds” is a special module that can transform your standard 404 error message into a fully-functional landing page. By default, Shopware redirects the customer to the main page of the e-store if he clicks a broken link, pointing to your website. You can change that by creating a landing page for all outdated links. Provide a short explanation, a list of best-selling products, or a small gift to make the customer happy and keep him on the website.

Place tokens of appreciation in the shopping cart

Customers love freebies. If you want them to bring you repeat business, shower them with small gifts once they reach a certain value point while filling the cart with items. Freebies can improve sales and increase the average check. They also positively affect loyalty. Show the buyers that you appreciate their interest in your e-store. Shopping card gifts can be a preferable and more cost-effective alternative to discount programs. This practice adds an element of gamification — to get premium gifts, customers will have to reach certain spending goals.

Customize item badges to highlight selling points

While Shopware includes badges that spell “New” or “Sale” by default, there are plugins that allow you to further customize the appearance of products. Use badges like “Free Shipping” to promote pricier goods, or stick “Gluten-Free” or “Vegan” on food items marketed to a health and ethics-conscious audience. You can also change the visual appearance and color of these little selling aids at will.

Integrate the right payment methods

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Depending on the average age of your audience and their country of origin they can gravitate towards a few payment options, completely neglecting the rest. Integrating every popular payment gateway into your e-store can be expensive and even outright confusing for some buyers, turning them away from the website. To counter the problem, research your customers’ preferences and build the payment options portfolio around them.

Use Pickware ERP system to manage inventory

Pickware is the official ERP tool directly integrated into the Shopware software. Managing your inventory can be chaotic, time-consuming, and riddled with errors. Pickware allows you to control the merchandise from the store itself. While you can also use other third-party solutions, this is the app suite that was developed specifically for Shopware. It doesn’t have compatibility problems with the e-commerce platform or other plugins. You also don’t have to learn a different interface or build additional API pipelines.

Use tweaks to speed up your e-store performance

Your website performance and catalog loading speed can make it or break it when it comes to user experience. Poorly optimized pages get penalized by Google in search results and also lead to a high shopping cart abandonment rate. If your e-commerce website operates at a snail’s pace, use this checklist to eliminate the most common causes of slow performance.

  • Switch the “edit mode” off, and turn the “productive mode” on when going live. It will create a memory cache file that will help your pages load smoothly.
  • Don’t overuse the “Shopping Worlds” feature. They contain a lot of hidden elements that will increase response times. Strip your project to the bare minimum. Or create a separate, “streamlined” mobile version, since the importance of m-commerce will continue to grow.
  • Rely on cronjobs to create and manage scheduled tasks like clearing the memory cache automatically. Some of these performance-enhancing tools come packaged with the bare version of Shopware. Other cronjob plugins you will have to look for.
  • Choose optimized hosting. Setting up your Shopware website on a well-configured server is necessary before you attempt to apply other means of increasing speed and productivity.


Running a digital retail business doesn’t have to be harder than it already is. By choosing a customizable open-source platform like Shopware and partnering with a trusted technical service provider you can bring down your development costs and save time.


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