Over the past few years, e-commerce has become an important part of the global retail industry, and this presence has grown even more during the pandemic.
As the adoption of the Internet increases, so does the number of digital purchasers year by year. Having a digital-oriented ecosystem means that consumers rely more on online stores than on physical stores.
More retailers are looking to e-commerce websites as demand continues to skyrocket in many industries around the world. A month after Fasthosts launched the e-commerce website builder, Pro We talked to CEO Simon Yeoman to discuss the crucial changes that took place to drive its creation.
Why is it time to launch an e-commerce website builder platform?
Last year, we made a big shift from High Street. Online retail is bigger than ever. 2021 was a record high in the UK, with online sales in January 2021 up 74% year-on-year. Therefore, it was a great opportunity to provide customers with new e-commerce solutions.
Our new solution makes it easier than ever for small businesses to set up online. The new e-commerce website builder is centered around simplicity with intuitive features and drag-and-drop design. It was created to enable businesses of all sizes to thrive online, quickly, easily, and, importantly, without large price tags.
What does the company expect from the website builder department?
At Fasthosts, we believe that the website builder sector is just heading towards a do-it-yourself model, where customers are increasingly looking for website building tools that can establish their online presence as easily as possible.
As a result, features such as drag-and-drop design and setup wizards are expected to continue to grow in popularity.
What’s one thing about Fasthosts that your customers may not know about?
In 1999, Fasthosts was born from a school project. We’ve now moved from those roots, but it’s good to think of our company as one of the most successful A-level projects ever.
Which key factors stand out to you as to how the Fasthosts brand was built?
Our brand is built around reliability and reliability. That’s why we do everything we do and that’s why we continue to provide our customers with online and telephone support 24 hours a day, 7 days a week.
We are committed to helping our customers, but as much as possible, we are beginning to introduce more supplementary services into our products to help our customers optimally design and manage their web presence.
What else is Fasthosts working on for its customers?
There are some exciting new products that have just been released or are in the pipeline this year. For example, the latest WordPress hosting package allows users to set up a great looking WordPress site in just minutes with the new WP Assistant.
Around the business, we ask kids to test our products and show how easy it is to set up online.
We ensured ease of setup without compromising performance. In fact, this improvement makes websites load faster than ever, averaging just 0.3 seconds. This is much faster than expected from similar products, according to benchmark data.
How does Fasthosts stand out from the competition based on WordPress hosting and web hosting services?
Fasthosts products focus on simplicity and price transparency. Unlike many competitors who charge hidden costs, what you see is what you pay for.
All of our data centers are also based in the United Kingdom and operate exclusively on Green Energy. Within the center, we ensure the appropriate level of redundancy and reliability so that customers can scale as needed. We are currently building another new UK-based data center to further support these efforts.
Do you tend to witness in the web hosting and website builder sector?
With the big shift to online in recent years, there have been many trends in the areas of web hosting and website builders.
The focus on ease of use is an example – this sector is no longer just for experienced professionals. Increasingly, no-code or low-code software is allowing non-technical people to get involved in the creation and maintenance of simple sites. Green practices are also becoming more and more important.
Environmental protection is at the forefront of all aspects of society, and there is no difference in our field. Energy-efficient software and the use of green energy in data centers are two good examples of how the sector is heading towards a greener future.
What is Fasthosts’ 2021 strategy?
In 2021, we will continue to focus on investing in WordPress products, but another major focus will be on the future launch of our partner network. This will be a space where web professionals and SMEs can meet.
Fasthosts does not claim to be a high-end web design expert, but with so many customers, we want to create an environment where these two groups can meet and work together.
Why e-commerce remains a top priority for Fasthosts
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