Tech

WhatsApp expands “collections” to allow small business owners to divide their catalogs into categories

WhatsApp may have started as a messaging platform, but as with all Facebook (or whatever it is). Brand change It has become an owning company (in itself) and has become much more common in the last few years. Today, you can pay directly or buy products on WhatsApp Chat. The company has made big bets on shop features, but now it’s introducing better ways for owners to organize their offerings.

WhatsApp launches a “collection” feature that allows the WhatsApp shop to set categories for items in the catalog. Therefore, restaurants can now create individual “collections” for entrees, main courses, desserts, etc., and electronics stores can now create categories such as TVs, ACs, and refrigerators.

“We want WhatsApp to be the best way for people to buy goods and services and for businesses to connect with their customers, so we make it easy to see what they offer on WhatsApp.” The company said in a statement. ..

WhatsApp has been able to create a great presence in this area thanks to its shop capabilities. In addition, with the addition of carts, catalogs, etc., many companies have opened shops on the platform. This, combined with the ability to pay directly from your account using WhatsApp Payments, allowed the app to give users a shopping mall-like experience.

This is not limited to WhatsApp. Facebook is testing the same on Instagram. The company has long sought to break through the barriers of social media organizations and enter the fintech market. Now that Metaverse’s vision has finally brought some dramatic changes to the company, we may see a brand new Facebook within a few years.

WhatsApp expands “collections” to allow small business owners to divide their catalogs into categories

Source link WhatsApp expands “collections” to allow small business owners to divide their catalogs into categories

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