San Antonio – – Editor’s Note: This story was published through a partnership between San Antonio Business Journal and KSAT.
Based in San Antonio, Whataburger has opened its first restaurant built from scratch with a new modern design.
The chain first unveiled a new look for future restaurants in a refurbished location on Zarza Mora Street in San Antonio. Belle Mead’s new location, a few miles northeast of Waco, marks the second prototype as part of a redesign.
The new look will be recreated as the company opens more stores in current and future markets such as Nashville. Whataburger is pursuing stores in at least five Nashville areas, according to construction plans and new job listings on its website, and is expected to return to the area for the first time in decades.
“It was an old restaurant and we had plans to rebuild it for a while, so I felt that Belle Mead was a great prototype for the first large unit,” Whataburger spokeswoman Wilweber told Waco Tribune-Herald. It was.
See more photos in the San Antonio Business Journal.
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Whataburger rethinks classic design in new places
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