What you need to know — TechGraph

There was a time when we used social media to communicate with our friends and family members. Chatting and posting images of ourselves were the only ways to engage with each other.


Nevertheless, the scenario has changed quite massively since then.

Today, thanks to the rise of digital marketing, social media platforms have become eloquent marketing tools – and this is especially true for Instagram.

Like Facebook, Instagram also started its journey as a typical social media platform but with a unique twist. Instead of focusing too much on writing or chatting, it made image sharing the focus of the forum.

However, due to its visual aesthetics, the platform quickly became a place for marketing. To fuel the engine even more, the app has integrated a brand new feature called Instagram Shop.



You can also find the same feature on Facebook. However, it is not as well designed and decorated as Instagram.

Therefore, to understand this problem effectively, we will talk about Instagram Shop as a shopping platform and learn more about it.

Instagram Shop – An Overview

The Instagram Shop, like the Facebook Marketplace, allows a business or brand to turn a normal Instagram post into a joy to shop. Therefore, as a buyer, if you click on the link, you will be able to purchase the product directly.

However, to use it, you will need to create a business profile of your organization. Also, the amount of revenue you generate will depend on your profile’s engagement rating and the number of Instagram followers you have.



Why should you use the Instagram Shop feature?

The Instagram store can benefit you in several ways. Here is what you need to know about it –

Better discoverability

Unlike any other social media platform, Instagram’s overall discoverability is quite high. On this platform, you can create buyable tags for your consumers, and they can buy your products just by clicking on them. The procedure is also quite quick and simple.

visual marketing

Instagram is all about creating a visual aura about a topic. Due to this, it becomes easier for you to market on this platform as you can show your products directly to a customer. Using videos is yet another way to boost your sales on Instagram.



Faster and easier

You can buy anything you are looking for on Instagram with just one click. If you have already added your online wallet to the platform, you can pay without wasting too much time. Such a short procedure can be ideal for simplifying a buyer’s journey.

How to set up your Instagram store?

There are two different routes you can take when setting up a shop on Instagram. Let’s keep reading to know more about them.

Choice – 1: Opt for a visual commerce platform

As the name suggests, a visual commerce platform can help turn your social media posts into buyable links. You can also create a well-designed feed with it to make it easier for your consumers to purchase your products directly.



Apart from that, a visual trading platform can also help you add –

Product Details,

Purchasable Labels,

Price, etc.



… on your profile. Apart from posts on the account, you can also curate user-generated content and promote your business organically.

Finally, the shoppable link created in a visual commerce platform can also be shared on your wall,

Choice – 2: Instagram’s Buyable Post

The “buyable post” feature, in essence, works a bit differently than the previous option. With it, you will have to tag your product in an article and add a link to its checkout page respectively. Additionally, you will also need to add –

Product pictures,




Product description, and

payment link,



… separately. However, to use this feature, you will need to have a valid Instagram Business account and connect it to Facebook.

Final Thoughts

As mentioned earlier, almost every social media platform available in the market has a shopping feature to streamline a consumer’s buying journey. However, among them, Instagram is the best and most prominent option.

In any case, if you also want to know more about the other alternatives, be sure to let us know in the comment section below. We will help you in any way possible.

What you need to know — TechGraph

Source link What you need to know — TechGraph

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