After recently adding new tracking technology to its platform, Twitter has decided to remove support for Google’s Federated Learning of Cohorts (FLoC) from social networks.
Just last month, security researcher Jane Manchun Wong discovered that Twitter was examining the source code of its website to collect FLoC data.
But now, as new tracking technologies face growing criticism online, social networks seem to have removed support for FLoC from their websites.
and Recent tweets“Twitter has now removed the code associated with collecting FLoC from users,” Wong explained. This is subject to change in the future, especially as Google has decided not to extend the tracking technology exam any further and is currently rewriting FLoC.
Opt out of FLoC
For those unfamiliar, FLoC uses machine learning algorithms to group users based on browsing habits and share the data in these groups with advertisers to create third-party cookies. A tracking program aimed at replacing.
This is an improvement over using third-party cookies to track users individually, but more and more companies are deciding to opt out of FLoC or disable technology in bulk.
So far, Brave, Vivaldi, Microsoft, GitHub, WordPress, DuckDuckGo, Electronic Frontier Foundation and others have expressed opposition to FLoC, which may be one of the reasons Google didn’t extend the trial period. I have.
However, Google hasn’t finished FLoC yet, and the company plans to reintroduce improved tracking technology to browsers by the end of next year.
Via MS Poweruser
Twitter removes FLoC support with another blow to Google
Source link Twitter removes FLoC support with another blow to Google