Serial entrepreneur Gary Vaynerchuk says businesses should start innovating in this crisis era by thinking outside of current strategies and concepts that are always available.
Mary Stevens | CNBC
With many countries vaccinated, stores reopened, and Covid operating with relaxed restrictions, small business owners are ready to increase their bottom line this summer. But as consumer dollar competition intensifies, most of the spending is entrepreneurs who know how to effectively create content on social media, according to serial entrepreneur and media mogul Gary Weinachuk. will go. According to Gary Vee, the key to a smart social media advertising strategy is to think like a publisher, not a salesman.
“The reason many companies struggle with social media is because they publish content that is in their best interests, not the other person,” Vainerchuk said at a CNBC Small Business Playbook virtual event on Tuesday. Told. “Try to put out educational content instead of selling. You will start to become more publishers. [who’s focused on] An editorial rather than you being a salesman. That simple rule is probably the best I’ve seen people use to succeed, “Vayner Media CEO told CNBC’s SeemaMody.
Specifically, Facebook, Instagram, and TikTok are listed as “requirements” for SMEs seeking to hedge their advertising spend. “Advertising is important as well as organic. We need to run the media on these three platforms for demos coming to the shop and using the service,” said Vainerchuk, a small business “their. It’s possible on the platform. “
“You need to test and learn, test and learn, and find ads that are useful to your business. That’s ROI. [return on investment] Positive, and you pour a light liquid on it. It’s like how you get better with your health. You exercise and eat a healthy diet. You eat healthy and exercise. And you do it every day. The formula is simple — difficult to implement. “
Vaynerchuk’s advice comes after a year of SME closures in the United States and around the world. Bankruptcy returned to near peak levels in early 2021 in some regions, despite improving US economic conditions and vaccination rates, according to a Facebook and Small Business Roundtable report released in April. The waves are continuing. Data up to February. Still, according to CNBC in the second quarter, more small business owners across the United States now say their business is in good shape. Survey Monkey Small Business Survey confirmed that business owners’ confidence has increased slightly.
“Everything in business is hard. It’s hard to find good campaigns, hard to find good employees, hard to do a lot,” said Twitter, Uber, Snap, and the newly published crypto exchange Coinbase. Vainerchuk, an early investor in companies such as, said about the current landscape. “But with good enough content, the algorithms and attention are provided for free, which can attract viewers.”
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