Online advertising was no longer a great year. But things are getting worse, and how much Wall Street is perhaps underestimating.
The combined weight of macroeconomic factors, such as rising interest rates, the war in Ukraine and rising inflation, blew a bit of wind out of the online advertising market in the first quarter. And the situation has been even worse since then, as inflation only jumped to a multi-decade high in May. Snap General Manager Evan Spiegel He said in late May that “the macroeconomic environment has certainly worsened more and faster than we expected,” and the company warned that second-quarter revenue and pre-tax earnings are below the forecast given a month earlier.
There will be no decline in online advertising for Google, Facebook and others
Source link There will be no decline in online advertising for Google, Facebook and others