The pandemic boosted UCC, but that’s only part of the story

Unified Communications and Collaboration (UCC) technology is one of the more self-explanatory technology appellations. It simply combines communication and collaboration, previously separate entities, into a single tool with a unified management interface. Features include instant messaging, video conferencing, phone calls, voice calls, as well as mobility extensions, file sharing, team collaboration, and voice recognition.

UCC has evolved as a direct result of enterprise efforts to combat increased mobility, device proliferation, the need for seamless communications, and the complexity of corporate infrastructure. The widespread switch between pandemics and remote work has accelerated the integration of these technologies. One-fifth of the companies that participated in a recent Delta survey in this area have been deploying solutions for less than 12 months or are experimenting with technology. 84% believe that UCC has become more important since March 2020.

Evidence suggests that the pandemic has already boosted the strong UCC market, but as the pandemic recedes, so does the demand for unified communications. In fact, many participants in the survey strongly agreed that unified communications were needed to function effectively in today’s business environment.

The factors driving UCC adoption are listed below. The most frequently cited driving force, the need for enterprises to modernize, discover efficiency and stop increasing complexity, existed well before March 2020. It is also worth noting that nearly half of the leading organizations, 46%, have introduced UCC. More than 3 years ago.

Factors driving UCC adoption
N = 188.Source: Delta

There are other, more local reasons why the UCC market is likely to continue its current trajectory. The need for social distance may no longer be legally required (at least for now), but the UK government does not want all businesses to return 100% of their employees to the office immediately. It’s clear. Many employers have spent the past few months reviewing long-term telecommuting policies with a view to the future of hybrids. There’s a lot that hasn’t been clarified yet, but companies have the potential to combine the benefits of employee productivity and flexibility to ensure they’re in the right place for an uncertain future. there is.

Companies are also showing a much higher awareness of the importance of employee well-being and mental health. If it persists, this perception may be an example of a positive change resulting from a pandemic. Employee involvement and mental health are important aspects of corporate communication and collaboration. In fact, for the people we surveyed, employee involvement / mental health was the second most popular indicator of the success of UCC deployments-slightly outweighing cost savings. ..

Major UCC vendors include vendors such as Microsoft and Cisco that developed or acquired much earlier versions of the collaboration platform (more than 10 years ago when Cisco acquired WebEx in 2007), as well as Zoom and Slack. It is divided into relatively start-up companies. The graph below compares these key market players to each other in areas that IT leaders consider to be of particular importance.

Hover over the vendor name to highlight it in the graph or click the name to show / hide a particular vendor

UCC Marketplace

The key metric for an organization to evaluate a UCC solution is its impact on performance / productivity. This gives Microsoft Teams a huge advantage over its competitors and is well integrated into the Microsoft stack, especially O365. In addition to investigating the biggest perceptions of UCC solutions, Microsoft was nearly three times more likely to try and go to production than its two closest competitors, Zoom and Cisco.

Vendor tried and errored and adopted
N = 188.Source: Delta

Integration, seamless user experience, flexibility in deployment options, continuous improvement, and a powerful roadmap have all been repeatedly quoted by Microsoft enthusiasts. Overall, the tones were summarized by the participants cited below.

“Needless to say, I think Microsoft is the leader in UCC. They have a great suite of products and I’m sure.”

Zoom has pushed Cisco to second place on the league table. This can surprise some due to Cisco’s long corporate history of networking and connectivity. When we asked people who had used Cisco solutions about the company’s strengths, they all emphasized Cisco’s technical expertise, general robustness, and stability.

But don’t be too surprised by this discovery over the period when the word “zoom” came to be used as a widely understood synonym for video calls. In a demonstration of commercial flexibility, Zoom gives educators the freedom to use the platform throughout the pandemic and introduces it to millions of locked-down children (and their relatives) around the world. The intuitive interface has won many long-term fans. The company’s share price has fallen slowly from its October 2020 high, but remains well above pre-pandemic levels.

More organizations than Cisco’s portfolio have evaluated Google’s UCC product, GSuite, but fewer are actually deploying GSuite in production. The impression from participants who tried G Suite was that if Google wanted to offer a serious alternative to Microsoft, it would need to simplify the license. Indicates high flexibility. Work to understand compliance obligations in the UK and EU.

“”Google introduces the products and drops them again with little or no notice. You need to know where your data is held for GDPR compliance“One respondent said.

Slack is another prominent UCC provider. This is only a messaging platform that explains the low visibility within the organizations surveyed. However, people who use Slack like it, and the clarity of licensing and pricing is also praised. The Slack roadmap and recent acquisitions by Salesforce mean that the product is likely to be completed in the future, and integration with Salesforce will make it an attractive platform for more and more customers.

Traditional connectivity specialists such as Avaya, Colt and Alcatel-Lucent have formed the long tail of the study. The most popular of these vendors was Mitel, but the solution is less popular than Microsoft’s solution.

Although it is difficult to unravel the impact of the pandemic from the growth of the UCC market as a whole, and UCC’s motives and impetus vary clearly from organization to organization, these findings suggest that strong market growth may continue into 2025. Suggests that is high. from. Also, at this point, it’s very difficult to know how vendors currently in this area will challenge Microsoft’s dominance.

The pandemic boosted UCC, but that’s only part of the story

Source link The pandemic boosted UCC, but that’s only part of the story

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