After Apple’s privacy label was released at the end of last year, it has become much easier to find the amount of data that iOS apps collect.
But now, app intelligence company 42matters is using its own tools along with the iPhone maker’s privacy label to identify the most popular VPN apps for iOS based on the type of data it collects.
Beginning late last year, Apple began asking publishers to provide information about the types of data the app collects to further protect the privacy of iOS users. Four different labels in the form of data used to track you, data linked to you, data not linked to you, and data not collected are used in your company’s privacy labels.
Currently, there are 1,265 apps that include VPN in the App Store title, and 42matters looked at the privacy label to better understand the type of data the iPhone VPN app is collecting for users. ..
What does Apple’s privacy label tell us?
The data labels used for Apple’s tracking apply to all data types tracked by apps or third-party partners that are linked to data collected from elsewhere with respect to a particular end user or device, and this information. Is typically used for advertising. Based on estimated downloads over the last 30 days, the most popular VPN apps on this label are VPN – Mobile Jump Pte Ltd’s Super Unlimited Proxy, NordVPN and ToolsForest HK Limited’s SmartVPN.
The Data Linked to You Privacy Label refers to all data that may be used to identify end users, even if this data is not used to serve targeted ads. The most popular VPN apps on iOS for the last 30 days with this label include ExpressVPN, Turbo VPN and VPN Vault-Appsverse Super Proxy apps.
Finally, the privacy label where the data is not linked to you applies to the data that the publisher declares not linked to the end user’s identity, including geoposition, browser history, etc. The most popular VPN apps with this label are VPN – Super Unlimited Proxy, Free Free VPN.org and NordVPN VPN.
The iOS privacy label reveals the data that the VPN app is collecting
Source link The iOS privacy label reveals the data that the VPN app is collecting