The Macy’s Thanksgiving Day Parade marched on Thursday with many performances, despite the coronavirus pandemic, but it’s not without some controversy.
Macy’s faced a backlash across social media “Simplified description” Of the Zeta Five Beta after historically calling the black sorority stepper a “diversified dance group”.
“What’s that sound? Why it’s a diverse dance group, the Zeta Five Beta Stepper!” Macy’s said it wasn’t wise Tweet It seems that it was deleted after that. “Perform a special routine they have put together to celebrate this unprecedented year.”
MSNBC’s “The Reid Out” Host Joy Reid answered, “Um … hey @Macys It’s not a” dance group “. The Zeta Five Beta is a Black Sorority founded at Howard University in 1920 and is part of Divine Nine. “
Divine Nine is a nine-black sorority and fraternity organization, including the Zetafibeta Sorority, which constitutes the National Pan-Greek Council.
Alpha Kappa Alpha Vice President Elect Kamala Harris is a member of Divine Nine in particular.
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Critics used social media to express their frustration, including user @taddmike. Said Explanation of “reducing”.
“Zetaphi beta sorority, inc. Is an international black Greek alphabet sorority founded in 1920 and is proud to be a servant leader in the community,” wrote Twitter users. “‘Diverse Dance Groups’ is a reducing explanation — the big picture is missing here.”
“The Zeta Five Beta Stepper is not a” diverse dance group. ” Tweet @ Boeing74. “They are 100-year-old sororities focused on social purposes. Stepping is a tradition dating back to the 1900s when slaves used this form of dance as a method of communication.”
Others have accused Macy’s of including the Zeta Five Beta Stepper in the Thanksgiving parade as a “performance.”
“I’m tired of the business of using black entities (historically including black sorority and fraternity) as a way to look more” diverse “and accept them. ” Tweet @_AwesomeKid. “It’s clear how successful this attempt was due to the lack of research for your own parade performers.”
User @LeslieStreeter add to: “Once again, we see the need for diverse newsrooms and social media staff.”
Following the backlash, Macy’s issued another tweet with the appropriate explanation without admitting or apologizing for the failure.
“See who trampled things. We loved @ZPHIBHQ (International Historical Black Sorority) celebrating its 100th anniversary at #MacysParade.” Macy’s Tweeted.
The Zeta Five Beta’s Centennial Steppers participated in the Macy’s Parade to celebrate the 100th anniversary of Sorority. Zeta Phi Beta was founded on January 16, 1920 at Howard University, a historically black college.
“Congratulations to all the Centennial Steppers at this year’s Macy’s Day Thanksgiving Parade! You were #Finer and represented Zeta Phi Beta Sorority, Incorporated!” Zeta Fibeta wrote officially. twitter account.
“No, thank you for joining us this year!” @Macys answered.
The company calls Black Sorority a “diversified dance group”
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