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Sustainability is on the wishlist for this holiday season

SustainAble Home Goods sells environmentally friendly products online and also offers reusable fabric wrapping.

Source: SustainAble Home Goods

Waking up on Christmas morning will increase the number of handmade gifts and significantly reduce the amount of wrapping paper under the tree.

According to an Accenture study, one in three shoppers will throw away traditional wrapping paper for environmental reasons this holiday season.

Meanwhile, Accenture says that nearly a quarter of consumers plan to buy materials and materials to give their own handmade gifts this year. In addition, 37% of people say they are more likely to shop in second-hand channels such as thrift shops this holiday season. This indicator reached up to 50% for shoppers under the age of 40.

“This is a sustainable holiday,” said Jill Standish, Accenture’s global retail leader. “And people are more aware than ever.”

After spending a lot of time at home since March 2020, many households have fallen into a “different mindset” when thinking about decorations and gifts, according to Standish.

“It will be a human holiday, not a material holiday,” she said. “People are more aware of the complexity of the supply chain and more aware of what is happening in the environment.”

According to an Accenture study, 70% of consumers will make charitable donations this holiday season, also showing “spiritual generosity.” “People say’open your wallet’, but how they use it and what they use it for is different,” he said.

“The rise of conscious consumers”

Offering environmentally friendly gifts and decorations, Sustain Able Home Goods has set up an “Ethical Gifts” section on this year’s website, offering items such as vintage glasses, loose-leaf tea blends and handmade candles. Small businesses said sales to the pandemic increased as more shoppers came across the company’s website in search of a sustainable brand.

“I call it the rise of conscious consumers,” said LaToya Tucciarone, founder and CEO of Sustain Able Home Goods. “It’s been going on for a while and we were talking to people about it — they need to pay attention to this group coming, because I think it’s really the future of retail. . “

“People want more meaning behind what they’re buying, people are much more aware of what they’re buying, and Covid tracked it really quickly.” She added.

According to spokeswoman Lily Cohen, Etsy has seen a 28% increase in searches for eco-friendly products this year compared to the previous year. Over the past six months, the number of searches for environmentally friendly, sustainable and biodegradable gifts on Etsy has increased by 48% compared to the same period in 2020, according to Cohen.

According to spokeswoman Azizza Brinson, search for sustainable Christmas decorations on Pinterest has increased by 50% compared to October last year. Brinson also said that the number of people looking for sustainable gift ideas increased 33% year-on-year last month.

Like Standish, First Insight CEO and founder Greg Petro said the pandemic played a role in driving the sustainability trend.

“Everyone was trapped in their house and picked up their luggage every day. I think the inflection changed the mindset and trajectory of almost every consumer group,” Petro said.

Reuse of gift wrapping

In another study, First Insight found that 39% of consumers consider sustainable packaging to be “very important” when shopping. This is an increase from 28% in 2019. The Consumer Survey Group and the Baker Retail Center at the Wharton School of the University of Pennsylvania surveyed 1,122 consumers between July 1st and 10th.

To make it easier for Etsy sellers to use sustainable packages, the company has partnered with EcoEnclose. Sellers can purchase packages made of recycled materials and responsibly procured paper.

When opting out of gift wrap, SustainAble recommends cutting old blankets and other fabrics instead. We also sell Japanese-style cloth on our website that shoppers can use to collect gifts and reuse them later.

“When you give it to someone, you can tell them to wrap their next gift in someone, and you can pass it on the line,” Tucciarone said. “We are trying to make it more accessible.”

“More people are definitely seeing sustainable items as a gift option,” she added. “We went through all the reusable tools … people are like” this is a great sock stuffing “. “

Sustainability is on the wishlist for this holiday season

Source link Sustainability is on the wishlist for this holiday season

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