Smartphone shipments in India fell 13% in the second quarter due to Covid-19

The pedestrian is Xiaomi Corp in Mumbai, India. Store and Samsung Electronics Co. Pass by the store.

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According to research firm Canalys, smartphone makers shipped about 32.4 million devices in India between April and June.

This is about 13% less handsets shipped compared to the last three months. The devastating second wave of Covid-19 in India from February to May prompted a blockade of the region, caused economic turmoil and ultimately curtailed demand for smartphones.

“Indian smartphone vendors expect Covid-19 to never come back and invest in brand store infrastructure and partnerships with third-party offline channels,” Canalys analyst Sanyam Chaurasia said in a statement. I had a plan to do it. ” “But once again, they were soon forced to shift their focus to online strategy.”

For most of the period from April to June last year, India was under severe national blockade, causing smartphone shipments to skyrocket by 87% on an annual basis.

Xiaomi is still in pole position

According to Canalys, Xiaomi remains the top and holds a 29% share of one of the world’s fastest growing smartphone markets. China’s smartphone maker, which recently overtook Apple to become the second largest in the world, has shipped 9.5 million devices in India.

Canalys said in a report that online sales were boosted by the Redmi Note 10 series.

Samsung remained in second place with a 17% share of the Indian market. Between April and June, it shipped 5.5 million devices and barely kicked out 5.4 million Vivos.

As Chinese vendors maintained their dominance in the Indian smartphone market, Vivo, Realme and Oppo rounded up to the top five, shipping a total of more than 14 million devices. They have increased their presence for many years by selling relatively high-quality smartphones at a more affordable price compared to Samsung and Apple’s premium devices.

Signs of recovery

Canalys said there were signs of a market recovery towards the end of the second quarter as consumer confidence increased due to India’s aggressive vaccine promotion in key areas. Research firms expect the brand to recover in the second half of this year as it expands its promotional activities and releases new devices.

“But in the second half of the year, we don’t see a surge in demand like last year. India is still facing a third wave of threats, as civil behavior and industrial activity continue to adapt to pandemics. The impact should be minimal, “Chaulasia said.

According to research firms, smartphone makers may also face challenges such as increased costs, restricted supply of parts such as memory chips, higher shipping charges, and a difficult economic environment.

Chaurasia explained that the lack of components increases the risk of lowering regional priorities. Smartphone makers may consider allocating a limited supply of devices to the more profitable high-end market.

Smartphone shipments in India fell 13% in the second quarter due to Covid-19

Source link Smartphone shipments in India fell 13% in the second quarter due to Covid-19

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