Schumer to FDA: Logan Paul’s caffeinated drinks hurt kids

An influencer-backed energy drink that has exploded in popularity among children faces intense scrutiny from lawmakers and health experts for potentially dangerous levels of caffeine. confronting.

On Sunday, Sen. Charles Schumer called on the Food and Drug Administration to investigate PRIME, a beverage brand founded by YouTube star Logan Paul and KSI. PRIME has become something of an obsession among the younger followers of the influencer legion.

“For kids, one of the most popular status symbols of summer is not clothes or toys, but drinks,” DN.Y’s Schumer said. “But there are serious health concerns for the children we are targeting so eagerly, so buyers and parents should be careful.”

Backed by two of YouTube’s most famous stars, PRIME became an instant sensation when it launched last year, with long lines at grocery stores and a reported schoolyard resale market.

The neon-coloured cans, which advertise sugar-free and vegan options, are increasingly available in caffeinated energy drinks. For PRIME, 200 milligrams per 12 ounces equals about six cans of Coke or two cans of Red Bull.

Because of this amount of content, some pediatricians in some schools in the UK and Australia may have health effects in young children, such as heart disease, anxiety and digestive problems. was warned and banned.

A company representative, meanwhile, defended the product, saying it was clearly labeled “not recommended for children under the age of 18.” They also sell a separate sports drink called PRIME Hydration, which contains no caffeine. A representative for PRIME did not immediately respond to a request for comment.

But Schumer, in his letter to the FDA, argued that there was little noticeable difference in the online marketing of the two drinks, leading many parents to believe they were buying the juice for their children. But he claimed he ended up with a “cauldron of caffeine.”

“A mere search for Prime on social media will generate an astonishing amount of sponsored content — advertising,” he wrote. “This content and claims should be investigated along with Prime Energy Drink’s ingredients and caffeine content.”

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