Yango Deli’s courier service, a fast grocery delivery service operated by Russia’s Yandex, passes through London.
London — Russian tech giant Yandex has entered London’s heated grocery delivery market, offering the service of shipping essential items to people’s doors in just 15 minutes.
Yandex said Thursday that it opened four dark stores throughout the UK capital, mini-warehouses designed to meet online grocery orders. According to Yandex, the company’s service, called Yango Deli, has the potential to reach 1.4 million customers.
Yangodeli competes with a number of fast grocery delivery services that have entered the city over the past year, from Istanbul-based Getil to Berlin’s gorillas.
These companies have raised hundreds of millions of dollars from venture capitalists this year as the demand for online food and grocery delivery increases during the coronavirus pandemic.
They also evoked reactions from older European rivals such as Deliveroo and Delivery Hero, who are investing heavily in grocery shopping. Deliveroo has launched a 10-minute grocery delivery feature called Hop with British retailer Morrisons, but Delivery Hero is reportedly approaching a deal to acquire a stake in Gorillas.
With the advent of Yandex, competition in London will intensify. The company is already actively spending grocery delivery under the local Yandex.Lavka brand and has launched Yango Deli in France and Israel.
“The United Kingdom, especially London, is an exciting new market for Yango Deli, because the city is particularly well suited for the dark store model,” Evgeny Chernikov, UK General Manager of Yango Deli, said in a statement.
“The densely populated capital is home to busy professionals, young students, and many others who appreciate the convenience of a stress-free, fast shopping experience.”
Russia’s Yandex launches rapid grocery delivery service in London
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