Business

Royal warrants give the public a ticket to celebrate the Platinum Jubilee like the Queen

Queen Elizabeth II celebrates 70 years on the throne this weekend, a milestone officially reached in February when she became the UK’s longest-serving monarch. Excitement across Britain has been heating up ahead of the Platinum Jubilee, a four-day public holiday with street parties, dessert-making competitions, concerts and plenty of pomp and circumstance.

For those looking to throw a party fit for a queen, they can look for a literal royal seal of approval, called a Royal Warrant, found on a very select number of products.

Charbonnel and Walker holds such a mandate. Step into the quirky storefront in central London’s Old Bond Street and you’ll find row after row of carefully prepared and perfectly decorated chocolates. All deliciously scented – and neatly stacked – in their sparkling glass display cases.

“The chocolate crown was actually the first chocolate made by Madame Charbonnel and Madame Walker, but you’ll also notice the firm’s favourites: rose and violet creams made with a very special fondant recipe with petals pink and violet on each,” spokesperson Jo Humphries. Explain.

The company has been making chocolate this way since 1875. And, for 50 years, it’s been supplying its cocoa confectionery to Queen Elizabeth herself, and it’s earned Charbonnel and Walker the chance to post a royal warrant – displayed like the royal coat of arms – on all its products.

“We’re incredibly proud, actually. It is a great mark of recognition for the quality of the products we manufacture. That they enjoy our chocolate products,” Humphries said.

Charbonnel and Walker is one of 800 companies holding a Royal Warrant.

Mark Leishman, executive director and secretary of the Royal Warrant Holders Association, explains what it takes to get one.

“You apply. You must have traded with one of the senior households for five years out of the previous seven. If you are accepted, you will then undergo a financial audit followed by a fairly intensive environmental audit,” Leishman said.

The whole process can take around a year, and he said there’s an important distinction to be made about what the warrant actually means.

“They are not necessarily the best. Sometimes people say to me, ‘Oh, that’s pretty much the best of Brits?’ It is in fact simply the fact that they are the suppliers of the royal families. But along with that, of course, companies will be judged on their standards and that results in people saying “well, if it’s good enough for this person, then it’s good enough for me”.

It is important to note that products and services do not need to be British to be eligible. Champagne Lanson is one of eight French champagne houses to hold a royal warrant.

“We got the Royal Warrant on December 4, 1900 and have held it ever since,” said company chief executive Robert Rand, who explained that – despite what some might think – that relationship still stands. transactional for both. sides.

“Yes, they have to buy from us. There is a committee of the good and the great in the British wine industry who meet and see what is happening in terms of events. And we submit samples to them, and then they choose the wines that they think are good for that particular place and function,” Rand explained.

These can range from the Queen’s garden parties to dinners with dignitaries from around the world. And Rand says just being associated with events like this is good for the business.

“Some of these garden parties attract 5,000 people, so it’s great for them to try your champagnes there. The UK is the biggest export market for Champagne Lanson and the Royal Warrant is absolutely the key. It’s ingrained in our DNA,” Rand said.

A feeling also shared on Old Bond Street by Charbonnel and Walker.

The company adorned its bay window with Union Jack streamers, a portrait of the Queen, and it even launched a special range of Platinum Jubilee chocolate boxes.

“I think everyone really appreciates the momentous occasion of 70 years of reign. Customers love this form of recognition. Whether it’s our UK customers or even those overseas. It creates a very special gift that people can relate to friends and family and a mark of something very British,” Humphries said.

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Royal warrants give the public a ticket to celebrate the Platinum Jubilee like the Queen

Source link Royal warrants give the public a ticket to celebrate the Platinum Jubilee like the Queen

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