American football does not always have the best performance. Its popularity fluctuates and interest is usually linked to important events such as the World Cup and the Olympics.
Major League Soccer has spent more than 25 years changing their sentiment towards football in the United States while competing with fast-paced, high-scoring sports such as the NFL and NBA.
Over the last decade, MLS has become more and more popular. The league has attracted the attention of top international talent, has made significant investments and has made a significant presence on social media.
MLS is focused on expanding the club to the large sports market and increasing its popularity with the younger generation. Nonetheless, the league has significant obstacles, including financial difficulties, leadership turmoil, and ongoing struggles to attract large numbers of TV viewers.
Establishing a large TV audience is everything for the league. Media rights trading is the basis for how a league works and is the driving force behind its longevity, growth and operating income. The league aims to establish a new media rights package in 2022. The current eight-year media deal with ESPN, Fox and Univision has generated an estimated $ 90 million annually since 2015.
The league wants to take advantage of its young fan base, the presence of social media, and the FIFA World Cup in 2026 by the United States.
Watch the video to learn more about the rise of Major League Soccer.
Rise of Major League Soccer
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