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Reese Witherspoon creates content aimed at educating fans about cosmetology products

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The “Big Little Lies” star will create biosense educational content after being officially announced as a new brand ambassador for a beauty company.

AceShowbiz
Reese Witherspoon It will be the new face of the clean beauty brand Biossance and you can also create educational content for your company.

Big Little Lies“Stars signed a five-year contract as a brand ambassador after being amazed at their products.

She told WWD, “I was interested in beautiful beauty, but I didn’t really understand what it was. I started hearing more about Biossance, so I actually contacted the team and got the product. I was impressed with how effective they were. ”

“The trend of beauty is changing in terms of consciousness. What attracted us to Reese was that she was always the champion of empowerment and education,” added Catherine Gore, president of Biossance. I did.

“Biossance’s global branding strategy has always been educated. Reese provides a platform with a book club that creates the ability to learn and openness.”

Reese can work with company officials to learn more about the science behind the ingredients and help others make smarter choices in skin care.

She explained: “Catherine says that Biossance incorporates the geeky part of science, but it also incorporates the fascinating aspects of skin care.” We’re investing as a company. ”

The new venture will also offer Reese the opportunity to incorporate her media production skills through her Hello Sunshine company, which focuses on women’s empowerment.

“I know I’m really good at it. I’m really good at making movies and TV shows,” she said.

“Biossance is not a legacy and long-term brand, so it’s very open to new ideas. I really enjoy creating educational yet interesting content. It will certainly be part of it. . ”

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