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Reddit launches Discover feature for photos, videos in the app

FILE PHOTO – The Reddit app appears on a smartphone in this image taken on July 13, 2021. REUTERS / Dado Ruvic / Illustration

February 24, 2022

By Sheila Dang

(Reuters) – The online messaging platform Reddit Inc. announced on Thursday that it is launching a new Discover tab that includes photos and videos from across the site to make its mobile app more visually appealing.

The new feature comes after Reddit confidentially submitted an initial public offering in December. The company is aiming for a valuation of at least $ 15 billion, Reuters reported earlier.

Reddit has 52 million daily users and is a popular online platform for people in community or subreddits to discuss interests such as finance, gardening and fitness.

The Discover tab will allow users to scroll through photos and videos from subreddit that are similar to those they already own. It is the first new tab in the application that the company released in almost two years, Reddit said.

During the test, one in five users joined at least one new subreddit after using the Discover tab, Reddit said in a blog post.

Social media companies have been increasingly attracted to video over the past year due to the popularity of the TikTok short video application. Facebook owner Meta Platforms Inc on Tuesday released the TikTok-like Reels feature to users in more than 150 countries.

(Report by Sheila Dang in Dallas; Edited by Shivani Singh)



Reddit launches Discover feature for photos, videos in the app

Source link Reddit launches Discover feature for photos, videos in the app

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