Red light, green cash: Squid game helps revive Indonesian cafe

File Photo: A waiter dressed in “Squid Game” carries a tray of Dargona Carme grilled at Strawberry Cafe in Jakarta, Indonesia on October 15, 2021. REUTERS / Ajeng Dinar Ulfiana

October 18, 2021

Adi Kurniawan and Hell Asprihunt

Jakarta (Reuters) -Indonesian cafe is jumping into the global squid game epidemic, hoping to accelerate the pandemic recovery by recreating some games from the Korean TV series in its cafe space. ..

In a dark room with neon lights, patrons are greeted by staff dressed as nine-part thriller, ominous hooded masked guards, with toy guns and a “red light, green light” playground. I will guide you to the edge of the room where there is. The game starts.

Despite returning home without a prize, the customer rushes through the course, freezes with the sound of Korean commands, and is completely immersed in the game.

“Not all cafes actually imitate and make it exactly like the actual show. It’s a unique and exciting thing that everyone can feel how tense the squid game show is. I think, “16-year-old student Jennifer Susant told Reuters after he couldn’t finish the game.

Every day, more than 200 customers come to Cafe Strawberry, attracted to the Netflix series of games. This includes shaving from the Dargona candy.

This traffic helped triple the cafe’s revenue in the first week of the game.

“Before this, when there was PPKM (Community Activity Restriction Enforcement), our income fell sharply. However, after the PPKM rules were relaxed, sales recovered and began to increase slightly. “It was,” said Putrapryadi, 39, the owner of the cafe. “But after launching the squid game event, our sales quickly increased significantly.”

Netflix’s biggest original series last week, the dystopian drama Squid Game, where cash-stricken athletes play childhood games and have fatal consequences for winning 45.6 billion won ($ 38 million). Released https: //www.reuters was selected. com / lifestyle / skoreas-squid-game-is-netflixs-biggest-original-show-debut-2021-10-13, streamed by 111 million accounts in 27 days.

It is especially popular in Indonesia, which has many fans of Korean dramas and movies.

(Written by Kay Johnson, edited by Karishma Singh and Gerry Doyle)

Red light, green cash: Squid game helps revive Indonesian cafe

Source link Red light, green cash: Squid game helps revive Indonesian cafe

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