Dior designer Kim Jones understands that fashion today is a team sport better than any other modern designer. At Louis Vuitton, he worked with Supreme. Dior invited Travis Scott to co-design the latest collection. So it was only a matter of time before he started working for a real sports team. And no team appreciates the gathering of superstars like Paris Saint-Germain, who spent the summer of ultimate connection and construction. The team invited Sergio Ramos, goalkeeper genre Ijidon Narma, and GOAT candidate Lionel Messi to join superstars such as Neymar and Kylian Mbappe. Today, PSG and Dior are connecting themselves in the name of good style.
Dior has signed a two-year contract with Paris Saint-Germain to provide the official wardrobe of a powerful club in Paris. This is the first time the house has signed a contract with a sports team. This means that things like Messi and Mbappe (provided he doesn’t skip the town) will wear casual and formal Dior outfits for the match. Formal attire consists of a black suit, a lightly embossed tie with the PSG logo, and derby shoes with the player’s jersey number on the insole. Harrington jackets and knitted sweaters make up casual outfits. PSG had previously received a pre-match from Hugo Boss, but Dior was finally seen dressing up the correct pair of Air Jordan.
Not surprisingly, fashion houses are interested in dressing the greatest players in the world. Specifically, wherever Leomessi goes, fashion transactions seem to continue. Messi previously played in Tom Brown’s signature shrink suit at former club FC Barcelona. Brown talks about the benefits of being dressed when people like Messi sign a contract:[the Barcelona collaboration] In a way, it reaches more people who have never even thought about wearing Tom Brown. Dior isn’t a small name, as NBA players have proven in the last decade or so, but legendary athlete dressings have different types of visibility.
For Paris Saint-Germain, this deal is about finding new ways to become more than a football club. “With this partnership, Paris Saint-Germain continues to pioneer the world of fashion and lifestyle,” the press release said. Do you know that it’s cooler than being a sports team?To be brand.. The club is clearly interested in turning the PSG kit into something like a Yankees cap. It’s a fashion statement rather than a binding pledge of loyalty to any team. Prior to the deal with Dior, PSG partnered with Jordan to produce the kits and gear coveted by those who consider VAR to be just a new consumer brand. Interest from Dior proves that PSG’s strategy is gaining momentum.
This season’s PSG is one of the most star-powered teams in Europe, so it’s all in the spotlight. The pitch between Messi, Neymar and Mbappe certainly has a generous style, and this deal with Dior makes the team look as good as it is on the pitch.
Paris Saint-Germain gets a new uniform … from Dior
Source link Paris Saint-Germain gets a new uniform … from Dior