Oskar Mayer Wienermobile strengthens with new name for summer

Oskar Mayer Wienermobile has a new name for the first time in its almost 100-year history.

This iconic hot dog-shaped vehicle will henceforth be known as the Kraft Heinz Frankmobile. statement. Aside from the new branding of decals on the side, the Frankmobile itself doesn’t look much different, but fans can expect an all-new hot dog at this summer’s barbecue.

Oscar Mayer / Heinz

“Newly built ‘Frankmobile’ Paying tribute to the brand’s 100% beef frank, we’ve debuted a delicious new recipe with a more balanced flavor profile and an iconic beef flavor that’s more flavorful than ever before,” said Kraft. .

Drivers towing six Frankmobiles will be called Frankfurters instead of Hot Doggers. In addition, Frankmobile wiener whistles are now called Frank whistles.

“Wienermobile is a beloved American icon that has sparked smiles and cravings for iconic, delicious wieners for nearly 100 years,” said Stephanie Vance, Associate Brand Manager at Oscar Mayer. ‘ said.

FrankMobil will also offer ‘Franks for Franks’. This means that anyone named Frank, or any iteration of that sort, can enjoy a good time by stopping by for a coupon for a free pack of Oscar Mayer Beef Hot Dogs.

https://www.cbsnews.com/news/oscar-mayer-wienermobile-new-name-hot-dog-franks/ Oskar Mayer Wienermobile strengthens with new name for summer

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