Entertainment

Nielsen TV rating company has acquired a $ 16 billion deal

NEW YORK – Nielsen is being acquired for $ 16 billion, including debt, about a week after the TV marketing and rating data company turned down a $ 9 billion offer.

A group of private equity investors led by Brookfield Business Partners will invest approximately $ 2.65 billion through preferred capital, convertible into 45% of Nielsen’s common capital. The equity version of the deal is worth just over $ 10 billion, with the rest in debt to Nielsen.

The company said Tuesday it plans to invest about $ 600 million, with the remaining balance funded by institutional partners. He added that part of his commitment could be syndicated to other institutional investors.

New York City-based Nielsen Holdings Plc had rejected the group’s previous offer, saying it had significantly underestimated the business.

Announcement

Nielsen is best known for measuring television audiences, statistics that help govern billions of dollars in advertising spending. It has $ 3.5 billion in global annual revenue.

The deal is expected to close in the second half of the year.

Nielsen shares soared more than 21% before the market opened.

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Nielsen TV rating company has acquired a $ 16 billion deal

Source link Nielsen TV rating company has acquired a $ 16 billion deal

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