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NHL teams can add sponsored patches to their jerseys

Copyright 2021 AP communication. all rights reserved.

File-In this May 28, 2014 file photo, the Chicago Blackhawks jersey stores in the United Center in Game 5 of the Western Conference Finals of the NHL Hockey Stanley Cup Playoffs between the Chicago Blackhawks and the Los Angeles Kings. It is exhibited at. .. Jersey ads are coming to the NHL. According to someone familiar with the memo sent this week, the league will allow the team to patch the jersey from the 2022-23 season after the board unanimously approves the move. The person spoke to the Associated Press on Tuesday, August 17, 2021, subject to anonymity, as the league had not announced the decision. (AP Photo / Nam Y. Huh, File)

Jersey ads are coming to the NHL.

According to someone familiar with the memo sent this week, the league will allow the team to patch the jersey from the 2022-23 season after the board unanimously approves the move. One spoke to the Associated Press on Tuesday on anonymous terms, as the league did not announce the decision.

The NHL added a helmet ad last season. This allowed the team to create an entire sponsor during a pandemic of previously negotiated contracts.

League officials, including Gary Bettman, said the next step in jersey advertising should be hockey and valuable value, a sport that has long prioritized the front line of “sweaters.” Sportico first reported the addition of jersey ads, stating that it could be up to 3.5×3 inches.

New Jersey Devils, Washington Capitals and Nashville Predators were the first teams to launch a helmet ad last December. Each has signed a contract with a company that sponsors the naming rights in the field.

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The NBA began selling jersey sponsorships in 2017-18, when Nike became the official apparel company for the league. The program generated well over $ 150 million in revenue.

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NHL teams can add sponsored patches to their jerseys

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