Reed Hastings, founder, president and CEO of Netflix, Allen and Co. Sun Valley will host its annual media conference in Sun Valley, Idaho, USA on July 6, 2021.
Brian Losness | Reuters
Netflix may expand its price level with its lower price and acceptance with ads this year, a source familiar with the matter told CNBC.
Netflix executives told staff in a note that they were working to enter the level in the last three months of 2022. This would be a much faster way than the company initially stated. In a recent Netflix earnings conference call, CEO Reed Hastings said the company was still inventing the model and that there would be no advertising options in service for a year or two.
But Netflix has struggled with the stoppage of the subscriber base and the decline in shares, which has so far fallen by more than 70%. An ad-supported level can help attract and retain price-conscious consumers.
Netflix is also expected to start sharing passwords during this time.
The company said last month that more than 100 million homes worldwide use a shared password to access its content, 30 million of which are in the U.S. and Canada. This has led to an increase in revenue and subscribers, he said.
The New York Times reported on Tuesday the accelerated schedule of changes. A Netflix spokesperson declined to comment.
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Netflix ads, password cracking is expected this year as well, the source said
Source link Netflix ads, password cracking is expected this year as well, the source said