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Mike Tyson joins the list of celebrities launching the cannabis line

In this handout, Mike Tyson is attending the Hublot xWBC “Night of Champions” Gala at the Angkor Hotel on May 3, 2019 in Las Vegas, Nevada.

Omar Vega | Hublot via Getty Images

Mike Tyson said CNBC cannabis has released his Tyson 2.0 cannabis line to make him “another person” and help others looking for emotional and physical remedies.

“It’s really all about love for medicine,” said Tyson 2.0 co-founder and chief brand officer. “I spent a lot of time farming and found the right strain.”

Former heavyweight boxing champion in the world added, “It’s pretty complicated, but it’s the best time of my life.”

Tyson 2.0 was launched Friday in Colorado in partnership with Columbia Care, a U.S.-based multi-state operator that currently operates 99 clinics in 16 states, according to its website. ..

“Thanks to Mike Tyson’s passion for cannabis and the insights he has brought to the brand through his own positive achievements, we need to bring this broadly appealing product line to market as soon as possible. I knew there was. Jesse Shannon, Chief Growth Officer of Columbia Care, is excited to strengthen the partnership in a statement. ” “It’s also perfectly appropriate for us to launch in one of the largest markets, Colorado, and we look forward to leveraging our experience and scale to make it happen nationwide.”

The Tyson 2.0 brand will begin selling 1 ounce flower bags featuring a variety of strains, including the popular “Maui Wawi”. The price is $ 89.95. According to cannabis benchmark data, the average price of an ounce of cannabis in the United States in November is $ 82. Tyson 2.0 will sell pre-rolls and 3.5 gram vases in the coming months.

“He doesn’t just give the product his name. He won’t put the product on the market unless Mike approves it,” Tyson 2.0 CEO Adam Wilkes told CNBC. Wilkes added that Tyson is involved in the R & D process. “Mike can actually choose the stock he likes.’Sour Diesel’and’Toad’ are some of his favorite stocks,” he said.

“My best stock is’sour diesel’,” Tyson said with a smile, explaining his goal of building new and deeper relationships with fans through cannabis. “It’s a strong connection with the buyer,” he said.

Boxing legends join a long list of celebrities using their fame to promote cannabis and the CBD line.

The family of Bob Marley, a music legend and advocate of cannabis, launched the “Marley Natural” cannabis line in 2016. Rapper and mogul JAY-Z created the “Monogram” cannabis line in 2020. “House Plant” cannabis company in 2019. Martha Stewart launched her eponymous CBD brand in 2020, selling a line of wellness products for people and pets.

Tyson, 55, said he’s also using his cannabis line for health, “I’ve been using it for the rest of my life.”

“If I don’t use anything of that capacity for a week or three, I’m a completely different person, and I’m not a good person,” he said.

Mike Tyson joins the list of celebrities launching the cannabis line

Source link Mike Tyson joins the list of celebrities launching the cannabis line

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