Medical spas are seeing the push for beauty procedures after the Covid pandemic

Goddess Brouette, 22, decided to receive lip treatment at Manhattan’s Upkeep Medical Spa during the pandemic.

Source: Goddess Brouette

The goddess Brouette did not want to wait much longer. It was time to fill her lips.

After months of research, she decided last year to do a treatment on her upper lip on Upkeep’s Manhattan’s Upper East Side.

“I wanted my lips to be a more prominent part of my face and photos,” Brouett said of his experience blog on his YouTube channel. “[Lips are] something you can’t ignore. So it always bothers me. ”

Brouette, a 22-year-old drug dealer who also writes contemporary adult fiction, thanks Covid-19 for helping him earn money to pay for the eye-catching Juvederm lip fillers.

“The pandemic definitely gave me the ability to pay for it,” he said. “So why not spend money on something I’ve wanted for years?”

With Covid protocols easing and Americans emerging at home after two years, medical spas – or medspas – like Upkeep are looking to keep up with the trend of beauty procedures.

They are run by Medspas licensed medical professionals, but often seem like a personal boutique service. They care for both men and women and specialize in cosmetic services such as laser hair removal and medical grade skin therapies.

Medspas is increasingly bringing in customers for more robust treatment plans, according to industry experts, by duplicating facial and body treatments instead of individual procedures or consultations.

At every income level, Americans saved more money in the pandemic, according to Moody’s Analytics estimates and government data, allowing some to invest in their own beauty.

In 2021, the U.S. medical spa market was $ 4.8 billion, according to a report by market research firm ReportLinker. The U.S. currently accounts for 37.7% of the medspa market, and is projected to reach $ 25.9 billion by 2026, according to the report.

Medspas ’three most popular procedures include injections, according to the American Medical Spa Association. These include:

  • Neuromodulators to smooth facial activity and reduce wrinkles, such as Botox,
  • Hyaluronic acid fillers, temporary skin fillers such as Juvederm,
  • and microneedling, used to help tighten the skin and remove acne scars.

Alicia Bernal, manager of the Z-Center for Cosmetic Health in Sherman Oaks, Calif.

“People want to look their best when they’re coming out of Covid. So they want to treat their skin, and they invest more in procedures that give them long-term effects than giving them injectables. You only have short-term results,” Bernal said.

The personal services industry as a whole hit hard at the start of the pandemic, with establishments such as beauty salons, barbershops and spas closed for weeks or months. Since then, the industry has slowed, with growth in overall employment, new locations and production expected to exceed pre-pandemic levels, according to the International Franchise Association’s 2022 Economic Forecast Report.

“I think it’s going to be a brighter year and we’re looking forward to an even more exciting year,” said Christina Russell, CEO of Radiance Holdings welfare franchise.

Flawless Medspa specializes in cosmetic procedures such as body sculpting in East Syracuse, NY.

Courtesy: Medspa

A 2021 study of the StriVectin brand and a survey of 2,000 Americans found that Zoom’s call has had a significant impact on consumers’ beauty and skin care. According to the study, 44% of consumers researched how to look better in video calls, and 33% were frustrated to consider cosmetic procedures.

And the increase in facial time has had a profound effect, favoring more beauty treatments all over the body.

Body looks and profiles account for 18.8% of the medical spa market, according to an industry report by ReportLinker. One particular service, called Qwo, has seen a significant jump in interest.

Qwo, the first FDA-approved injectable cellulite product – produced by Endo International and approved for use in the United States in July 2020 – is considered a basic treatment for cellulite.

Maneeha Mahmood, co-owner of Aesthetica Medspa in Paramus, New Jersey, says the spa sees a lot of interest in Qwo until the summer months.

“Previously cellulite was very difficult to deal with because cellulite is not caused by hard work or what you eat,” Mahmood said. “And a lot of people inject filler around their ass, but it never corrects cellulite.”

Mahmood explains that when cellulite tightens the skin it is caused by the fibrous bands in the buttocks that give it a ripple effect. After gaining weight, fat cells can push against the skin to give the appearance of dirty skin.

Liposuction, a well-known surgical body sculpting service, is also in high demand in medspas like Flawless Image Medical Aesthetics in East Syracuse, New York.

According to owner Katie Din, the demand for liposuction, along with prescription weight loss treatments, has grown among customers over the past year and has not slowed down since.

“Our weight loss section has been more crowded since the pandemic because a lot of people are gaining weight working from home without having to go out in public,” Dine said.

Medical spas are seeing the push for beauty procedures after the Covid pandemic

Source link Medical spas are seeing the push for beauty procedures after the Covid pandemic

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