Let’s start fashion policing from the first day of the Tokyo game

New York – Get started with fashion policing.

The Tokyo Olympics will take place on July 23, with athletes from around the world marching behind the flag-raising athletes. And when they do, there will also be a peanut gallery about what they are wearing.

Olympic gear begins with hours of parade of nations and feeds on vibrant social media. The pandemic’s year-round wait gave enthusiasts extra time to ponder what they liked and disliked.

There is a design of the Czech Republic and its traditional indigo block print, fans are in agreement, but already some joke ass. This follows the country’s big umbrella and neon blue Wellington boots in 2012 in London, and the “Beetle Juice” stripe in Rio in 2016.

Israeli athletes have transparent nylon jackets with large pockets, while Emporio Armani reinterprets the rising sun of Japan in the colors of the Italian flag red, green and white to bring the Italian team to the Italian team. I decorated it. Liberia received a gift from the lively Liberia-American designer Telfer Clements, who made the popular bag and made the first kit.


Things were fashionably much simpler for athletes. Initially, there were no parades or opening ceremonies. Athletes wore whatever they chose and often carried sporting goods with them.

“It wasn’t a big deal in the early days,” said David Walletinxie, a board member and former president of the International Society of Olympic Historians. “People will just come. If the team wanted to dress in the same way, they did.”

Wallechinksy has unearthed images of an archived movie showing that 1924 British curlers are hoisting their brooms as they walk through the parade of the Winter Olympics in Chamonix, France.

Initially, clothing was completely optional during the competition, according to scholars. In ancient Greece, athletes often played nude. In more modern times, parade uniforms often pay homage to the host country, in addition to tradition, athletic feats and patriotic prosperity.


This year, the pandemic brought another element: the mask.

Australia provides athletes with a sand-colored blazer bearing the names of the country’s 320 Olympic gold medalists. At the closing ceremony, the Canadian Olympic organizer worked with Levi’s to create a denim “Canadiantuxedo” jacket with white denim pants and Japanese street-style graffiti.

culture writer Dave Itskoff said in April, a few months after the jacket was announced, “I tried to see’Schitt’s Creek’but I couldn’t get inside. Is the gang that comes after you. ” Other gear from Team Canada.


Alison Brown, the host of the Olympic fan podcast “Keep the Flame Alive,” said it was not easy to equip Olympic teams, including those participating in the Paralympics.

“They have to fit all kinds of shapes. Think of small gymnasts, strong weightlifters, and lean basketball players. They tell something about the country, honor their hosts, and The solemnity of the opportunity is serious enough, but it must be practical enough to be comfortable for hours in the heat, “she said.

Count Brown among the fans of Czech uniforms made by Zuzana Osako in Prague. The team’s flagship gymnast is incorporated into the design. Men wear white trousers and blue vests, and women wear blue blouses and white skirts.

“They blended elements of Czech folk traditions, traditional Japanese indigo dyeing techniques, and a call to the great Czech gymnast Bella Chaslavska, but still dressed for the heat. Keep it comfortable, “Brown said.


Regarding the Canadian denim jacket, she said, “I think I wore something similar to 1987. Does anyone over the age of 12 really want to wear it?”

Lucia Kinghorn, Vice President of Fashion at Hudson Bay, who helped make Canadian uniforms and other Olympic equipment, is aware of her contempt.

“For many denialists, we have even more fans,” she said. “We are proud of the thoughtful design behind Team Canada’s clothing and we are pleased that many people are talking about it.”

Brown wasn’t impressed with the looks of Team USA as well. Includes blue denim pants for the opening parade and white denim pants for the closing ceremony.

“The United States has been with the same designer Ralph Lauren for years, leading to the look of another yacht. Yawning,” she said, “again, Tokyo is expected to get very hot jeans. , Knit tops, scarves, blazer? Who wants to wear denim in such heat and humidity? “

Denim is a stretchy fabric that is lightweight.


The Japanese uniform is reminiscent of what the Japanese team wore at the opening ceremony of the last Olympic Games in Tokyo in 1964. At that time, the jacket was red and the trousers were white. The color will change this year.

“This is in line with many callbacks that the organizers have included by 1964,” Brown said.

Her favorite parade look so far is from Mexico. The Mexican Olympic Committee has conducted a national vote online to select the appearance of the opening ceremony from the three designs created by High Life.The· The award-winning design honors Oaxaca with a single brightly colored collar.


“The blazer contains a traditional Zapotec embroidery with a floral collar. It’s very beautiful without a costume,” Brown said.

Jeannette Haber, marketing director at High Life, said the embroidery was done by Oaxacan artisans, with each collar of the 150 blazer being custom designed. According to her, the craftsmen were “happy to be involved in the project and their designs and works were able to have this global exposure.”

The entire collection for sale to consumers is built around what Olympic athletes wear at the opening ceremony.

“For these brands, it’s a great opportunity to showcase the spirit of the team and innovation in new technologies,” said Ted Stafford, fashion director for Men’s Health magazine and market director for Esquire.

This includes the cooling unit Ralph Lauren built into a white denim jacket for Team USA flag bearers.

“It’s the stage of the world and it sets the tone,” Stafford said. “It’s more than just a big fashion show.”



Follow Leanne Italie on Twitter at http://twitter.com/litalie.


Mexico City’s Associated Press writer Berenice Bautista contributed to this story.

Copyright 2021 AP communication. all rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.

Let’s start fashion policing from the first day of the Tokyo game

Source link Let’s start fashion policing from the first day of the Tokyo game

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