LAS VEGAS – Las Vegas Love Chapels that wear the likeness of Elvis Presley could become Heartbreak Hotels.
The licensing company that controls the name and image of “The King” is ordering Sin City Chapel operators to stop using Elvis at themed ceremonies, the Las Vegas Review-Journal reported Monday. Authentic Brands Group sent letters of cessation and withdrawal in early May to several chapels, which are expected to comply so far.
With Elvis so closely tied to the Las Vegas wedding industry, some say the move could decimate their business.
“We’re a family business, and now we’re hanging out with the big dogs,” said Kayla Collins, who operates LasVegasElvisWeddingChapel.com and Little Chapel of Hearts with her husband. “That’s our bread and butter. I don’t understand it. We were just taking a step back through COVID, so this is happening.”
Clark County Secretary Lynn Goya, who led a marketing campaign to promote Las Vegas as a wedding destination, said the order for the chapels to stop using Elvis could not come at a worse time for the industry.
The city’s wedding industry generates $ 2 billion a year, and officials say Elvis-themed weddings account for a significant number of ceremonies.
“It could destroy a part of our wedding industry. Several people may lose their livelihood,” Goya said.
In a chapel last weekend he changed his imitator of Elvis for a leather jacket, jeans and a fedora for a “rock ‘n’ roll” themed ceremony, the Review-Journal reported.
The Graceland Wedding Chapel, which celebrates 6,400 Elvis-themed weddings a year, has yet to receive a notice, according to manager Rod Musum.
Authentic Brands Group did not immediately respond to an email request for feedback on Tuesday.
The licensing company oversees the estates of big names such as movie star Marilyn Monroe and boxer Muhammad Ali and 50 consumer brands.
In the letter of cessation and withdrawal, the company said it will stop the unauthorized use of Elvis Presley’s “name, likeness, voice image and other elements of Elvis Presley’s personality in advertisements, merchandise and others.” The letter also stated that “Elvis”, “Elvis Presley” and “The King of Rock and Roll” are protected trademarks.
The order should not result in legal action against Elvis-themed stage shows in Las Vegas, such as “All Shook Up,” because impersonating someone for live performances as shows is considered an exception to Nevada’s advertising law, according to Mark Tratos. , a local lawyer who helped draft the statute.
“An Elvis show is a performer essentially entertaining others by recreating that person on stage,” Tratos said.
Kent Ripley, whose business is called Elvis Weddings, said he has never encountered this problem in 25 years acting as Elvis.
“They want to protect the Elvis brand. But what are they protecting by keeping Elvis away from the public?” Ripley asked.
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Las Vegas Companion Chapels: No More Elvis Themed Weddings
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