FORT WORTH (CBSDFW.COM) – In Kendrick Lamar’s latest music video, you can recognize some of the most famous places in North Texas.
The Grammy and Pulitzer Prize-winning rapper shot half of his N95 video at Fort Worth. It has been viewed more than seven million times since it was released on Saturday.
For eagle-eyed fans, it was an entertaining surprise to see four different Cowtown backgrounds: the Fort Worth Water Gardens, the Renzo Piano Pavilion at the Kimbell Art Museum, the Fort Worth Museum of Modern Art, and the Fort Worth Botanical Garden.
Eric Lee, director of the Kimbell Museum of Art, said: “They came here on August 17, 2020 and spent a day at the museum, filming both indoors and outdoors.”
The video, released almost two years later, surprised Lee.
“And I was very excited to see that the footage was actually used,” he said.
Lee hopes this will bring new visitors to both the museum and Fort Wortha.
“It’s a really special city,” Lee said. “I feel very excited to be here.”
Highlighting all of Cowtown’s offerings for creatives has been a priority for Red Sanders for nearly 20 years. He is the creator of Red Productions and one of the producers of Lamar’s video.
“I hope this will encourage more people to think of Fort Worth as a place to shoot,” he said. “This is a very good city for movies.”
Since 2015, the Fort Worth Film Commission says it has worked on hundreds of projects to make a $ 300 million economic impact and support 17,000 jobs.
“By presenting this open door to the world and being a hospitable society for everyone, all kinds of different productions are welcome here, and I want to see more of that,” Sanders said. “So if more people see it and feel they can shoot their future projects in Fort Worth, that’s great.”
Kendrick Lamar’s latest music video features famous places in North Texas
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