Last May, Epic Games finalized if it could circumvent Apple and Google’s app store rules, rebuild the entire app economy, and have serious spillover effects on antitrust investigations around the world. I was planning to sue them.
Daniel Vogel, Epic’s Chief Operating Officer, sent an email expressing concern to other executives. Epic needs to convince Apple and Google to succumb to looser rule demands.
“We’ll treat this as an existential threat,” Apple and Google Vogel warned. To prepare, Epic has created a public relations and marketing plan to draw the masses behind the campaign against the tech giant.
Apple confiscated the plan in a federal court in Oakland, California on Tuesday. This is the second day expected to be a three-week trial due to Epic’s allegation that Apple relies on managing the App Store to unfairly squeeze money. From another company.
Judge Yvonne Gonzalez Rogers of Northern California, who decides the case, also asked Epic CEO Tim Sweeney a series of pointed out questions about its potential consequences. She asked if she understood the economics of other types of apps such as food, maps, GPS, weather, dating, instant messaging, and more.
“So you have no idea how what you’re looking for affects any of the developers working on those other categories of apps, isn’t it?” The judge asked. ..
“I don’t personally,” Sweeney said on the second day at the witness stand.
Apple lawyers claimed that Epic attacked App Store prices to help slow down the business. According to Epic’s board of directors presentation on plans to fight Apple, total revenue for Epic’s flagship video game, Fortnite, shrank in the last three quarters of 2019 compared to 2018. The presentation was disclosed in court on Tuesday with an executive email.
In response to a question from Apple’s lawyer, Sweeney said Epic’s own game store wasn’t expected to make a profit until at least 2024.
Epic’s lawyer said the proceedings were about the fairness of all apps that had to use Apple’s App Store to reach consumers, not just Epic and Fortnite.
“Our claim in this case is that all apps are at stake,” said Catherine Forest, a Cravath, Swain and Moore lawyer.
Epic doesn’t ask for payment if it wins the trial. We are seeking relief in the form of changes to the App Store rules. Epic has asked Apple to allow app developers to use other methods to collect payments and open their own app store within the app.
Apple argues that these demands create a new world of problems, including making the iPhone less secure.
On Tuesday afternoon, Benjamin Simon, founder of Yoga Buddhi, the creator of the Down Dog Yoga app, testified about his company’s issues with Apple’s policies. Simon will have to charge an additional fee for subscriptions on the App Store to cover the 30% charge Apple charged, and Apple’s rules advertise in-app cheaper prices available on the web. Said he couldn’t.
Simon said Apple warned app developers to talk about their policies in the guidelines for approving apps. “‘If you rush to the press and throw us in the trash, it’s never useful,’ he said.” It was in the guidelines. “
Judges put pressure on Epic about the implications of antitrust proceedings against Apple.
Source link Judges put pressure on Epic about the implications of antitrust proceedings against Apple.