Tech

How to be More Eco-Friendly When Building a Website

One of the biggest culprits of environmental ruin is electricity, and a big consumer of energy is the internet. The websites we visit every day consume a ton of energy which is damaging to the environment. Therefore, to help conserve the earth for future generations, we need to start developing eco-friendly websites.

Speed up your site

Websites that consume a lot of energy tend to take more time to load and open. As a result, site users become tired and may leave. Conversely, when a webpage takes less time to open, it consumes less energy resulting in less environmental impact.

Web developers can use various techniques to improve the load speed of websites. For instance, GTmetrix and Pingdom tools assist developers in monitoring and understanding the site’s response rate.

Additionally, web developers can increase a site’s speed by using compressor tools, for example, Kraken. This tool minimizes image sizes. You can also improve load speed by contacting the hosting provider to verify why the site is lagging. Lastly, you can increase site speed by configuring broken redirects and site links.

Streamline your Website

A server request spends a lot of energy on both ends of a website. The more data that needs to be sent, the more energy is consumed. Therefore, if you simplify the design of your website, this can enhance the server’s efficiency by decreasing its work rate. This can mean using images with lower resolutions, having fewer widgets, and employing a streamlined format. These steps will reduce your server requests and result in less energy being used. Additionally, users will enjoy a website that loads faster, which is great for your business.

Obtain Green Web Hosting

There are 8 million data centers worldwide, and each data center generates a ton of heat. Consequently, these centers need to employ cooling systems to keep their servers from overheating. Unfortunately, these cooling systems require a lot of energy to operate. As a result, data centers generate the same amount of carbon emissions as the global airline industry.

However, by employing eco-friendly web hosting, you can help to reduce carbon emissions. Green web hosts make concerted efforts to reduce their carbon footprint by employing servers that use renewable energy. Alternatively, some green hosts optimize their servers for energy efficiency or donate to renewable energy projects.

Improve Your SEO

A single Google search can generate up to seven grams of carbon dioxide. This doesn’t seem like a lot, but it adds up quickly the more searches you perform. By implementing SEO for your site, you can drastically reduce the number of searches a person needs to perform.

A few ways you can improve your SEO include:

  • Ensuring your site is mobile-friendly
  • Prioritizing key information
  • Structuring your pages with headlines and avoiding vast walls of text so impatient visitors aren’t scared away.

Use a CDN

A CDN or content delivery network increases your website’s load time by storing static resources on a network of global servers. So, instead of having to download all your site’s files from your web host’s data center every time a visitor accesses your site, files are downloaded from the nearest CDN edge server. Since the physical distance is shorter, the files download quicker. This leads to improved performance, and it reduces the energy expenditure required to send the data.

Start Building an Eco-Friendly Website Today

Given that internet usage expends as much carbon as the whole aviation industry, it’s clear that action needs to be taken. One of the easiest things you can do to help is to build an eco-friendly website. You can build a green site by enhancing the speed of your site, streamlining your website, using green web hosting, improving your SEO, and using a CDN. Plus, all these things also improve your site’s performance. So it’s a win-win all around.

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