How much did the athletes earn?

After the first year of the era of the name, image and likeness of college sports, men’s football and basketball still claim the throne for the number of offers and average compensation, and social media remains the most popular way to get that NIL money.

The total amount spent was about $ 917 million, the NIL Opendorse platform estimated.

An average football deal amounts to nearly $ 3,400 on two platforms. And while softball and women’s basketball in general have fallen into the top five overall, when football is subtracted, women’s sports are getting more deals than men’s, Opendorse said. Gymnasts also make a lot of money – about $ 7,000 on average per deal, according to the NIL INFLCR platform.


It is difficult to get a full account of the first year of NIL, from July 1, 2021 to June 30, for numerous reasons. Most schools do not make public the number of offers and amounts their athletes have received (although one couple has disclosed some information about what could be considered a hiring or marketing strategy).

There is also no central framework on how and when offers should be reported.

“You have all these stakeholders involved in this ecosystem and a lack of coherence, not only in the platform where the information is reported, but in the requirements regarding the necessary information,” said Andrew Donovan, executive vice president of collegiate associations. and Altius Sports.

Therefore, it is up to the major NIL technology platforms, some of which facilitate agreements and disclosures, and others only disclosures, to fill the gaps. A kind of.

“I know what is being reported is not a complete picture,” said Donovan, whose organization works with 30 schools in education and strategic guidance and talks with donors, promoters, corporate partners and others. “… Athletes are recognizing us regularly. That they are not revealing. Schools are regularly communicating the struggles they are having by making athletes reveal … It is very clear that this is not a full and complete picture of what is happening in NIL space “.


What’s ahead for year 2, beyond new laws or group licenses? Opendorse thinks it’s the potential for NIL spending to exceed $ 1 billion.

It is estimated that $ 607.4 million could go to Power Five schools, with an average annual compensation of $ 16,074 per athlete, Opendorse said. Already, about three-quarters of known or trainee collectives, which are third-party NIL kings made up of school donors and promoters, are connected to Power Five schools.

Athletes ’deals with brands, from financial companies to apps to fashion, will also increase. Opendorse projects that brand offers will cover 64% of all NIL compensation in year 2 and will provide about $ 730.4 million.

Donovan, former president of the National Association for Athletics Compliance, also believes more importance will be given to helping athletes understand the tax implications of the NIL agreements: “There are several schools across the country that are doing a good job there, but that has to build as we see these large financial figures. “



It is a wide range. The overall average value of INFLCR’s NIL transaction is $ 1,815 as of June 30th. Athliance, another outreach platform, has an average value of $ 1,524.58. Although the actual picture may be at the average INFLCR NIL transaction value of $ 53.

The Opendorse platform said the average annual compensation for an athlete from the combined NCAA Divisions I-III is $ 3,438 (as of May 31). By division, DI athletes saw an average of $ 3,711, $ 204 in DII, and $ 309 in DIII.

NIL football bids are usually significant, averaging $ 3,390.95 at Athliance and $ 3,396 at INFLCR. Opendorse has broken down the average compensation per football position, which ranges from $ 403 for a specialist, $ 758 for the defensive line and $ 2,128 for the quarterback.

Women’s sports in general received $ 1,084 on average for a NIL deal, by INFLCR, and women’s gymnastics amounted to an average of $ 7,054.


Some of the average transaction figures for income-free sports through May 31 on INFLCR were staggering: $ 8,967 for swimming and diving, $ 6,087 for rifle and $ 4,813 for men’s golf, all higher than football and in the top five of the platform. Athliance cited an average of $ 1,850 for hockey, $ 1,400 for water skiing and $ 1,026.67 for indoor athletics.


As of June 20, men’s sports received 62.7% of total compensation in the NCAA and NAIA combined, compared to 37.3% of women’s sports, Opendorse said. It eliminates football and women watch it at 52.8% compared to 47.2% for men. The difference in Division III was marked until May 31: 82.9% men compared to 17.1% women.

Football (49.9%) and men’s basketball (17%) dominated the total NIL compensation for sport on the Opendorse platform through June 20, with women’s basketball (15.7%), women’s volleyball (2.3%) and softball (2.1%) completing the top five. . Football also ranked first in the number of INFLCR NIL transactions as of May 31 with 23.7%, followed by men’s basketball (22.3%), softball (8.2%), baseball (6%) and women’s basketball (4.7%).


In terms of total NIL activities, Opendorse says football (29.3%) is the leader, followed by baseball (8%), men’s basketball (7.6%), women’s athletics (5.6) %) and women’s volleyball (5.5%).

Donor money also favors men’s sports, 93 percent of them, Opendorse said. The average monthly compensation from donors at the DI level is $ 1,012.

Meanwhile, 91% of all women’s NIL activities are brand-related on the Opendorse platform, but 62% of all brand compensation went to men’s sports.


Social media remains the supreme for NIL activity / transactions: 67.6% Opendorse and 61% INFLCR, both as of June 30th. The average value of a social media NIL transaction is $ 905 and the median is $ 50, INFLCR said.

Multi-activity brand support, which backs up just over once, has a significant stake in the Opendorse platform with 24.4% NIL compensation. In terms of brand activity, 36.73% are licensing rights for an average of $ 9,877 per agreement and 34.19% are posting content with an average of $ 156 per post.



Ohio State says its athletes have succeeded more than 1,000 NIL deals since July 1, 2021: about 600 for a total of $ 2.98 million in the six months.

Kansas athletes signed 219 bids from July 1, 2021 to May 5, a period that includes the Jayhawks who won the NCAA Men’s Basketball Tournament, totaling $ 380,915.01, according to public records obtained by the Topeka Capital-Journal. Most offers were for less than $ 1,000.


At least one Kansas athlete from the 18 sports had at least one agreement, according to a recent school statement.

And in Norfolk State, runner Rayquan Smith informed everyone that he has 66 NIL offers, calling himself the ” King of the NIL”.



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How much did the athletes earn?

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