How AI is Crucial for Managing Business Strategy – TechGraph

There is no doubt that AI has reshaped business strategies around the world, with companies realizing that artificial intelligence (AI) is crucial for their business expansion. A 2018 MIT study found that 58% of companies believe AI will significantly change their business models by 2023.

According to research from HubSpot, 56% of people would rather text than call for customer service. The research also revealed that around 71% of people prefer to use chatbots to solve their problems. Chatbots are great for users who want answers to relatively simple questions. As the questions get tricky, the AI’s ability to give exact answers gets harder. Returning quick and accurate responses increases conversion rates and maximizes sales efforts for the business.

But AI is not just a chatbot installed to improve customer business. It is much more than that and significantly affects not only the business model, but the entire operating paradigm of an organization.


AI assists in human decision-making. Indeed, the algorithms evolve and the computing power becomes smarter. Granted, AI can’t perform all common-sense tasks, but it processes and interprets data faster than the human brain. It then provides us with many composite courses to enable us to understand the possible consequences and streamline trading decision making. When it merges with human interaction, it helps meet consumer demands.

We live in a world where virtual interactions/purchases are increasing day by day. Regardless of B2B or B2C businesses, virtual work is buzzing 24/7 where customers can interact with your business at all possible hours.

Therefore, it is high time that we look carefully and understand what the customer’s needs are. What questions do customers ask that, when answered, will generate credit for them and the business? Only when one has this clarity can one begin to search for the correct data and their AI applications.

Need a culture change

The implementation of AI operations depends mainly on the correct use of the organization’s data generated in large volumes. For this, there is an urgent need to update the internal culture of an organization and to put data back at the center of decision-making and strategic planning of the company.

For this culture to be consolidated within a company, it is essential to identify and innovate valuable methods for assembling, filtering, examining and interpreting large volumes of data. For this, several devices and technologies can help, with the main focus being on Big Data and of course hiring the right talent to manipulate and integrate this data.

Benefits of AI

AI is a crucial growth factor for companies in all sectors and allows companies to know and correct weaknesses, take advantage of their strengths and improve the skills of their teams.

According to a Harvard survey, 51% of senior executives believe that AI has enhanced the details, functions and performance of their products. 36% believe that AI has optimized internal business operations. 36% of them also say that since AI automates tasks, employees are free and therefore more creative.

AI can drive changes in workforce, information, cross-entity association, privacy, and overcome ethical issues for businesses. It examines the new risks and dangers of independence, job losses and security issues. AI seeks to help managers recognize and exploit the enormous opportunities of a combination of human intelligence and artificial intelligence.

Building a successful AI business strategy requires outlining their internal business strategies to deduce which practices and methods could benefit from implementing AI.

Account management

AI could be used to formulate a plan targeting specific accounts with personalized, immersive and informative content. AI algorithms do this tedious job of finding and assembling forward-looking information. By leveraging this data, the AI ​​effectively categorizes and ranks leads and opportunities. By also forecasting company revenue, AI helps manage sales channels, inventory, and other resources.

Data analysis

Data analysis is fundamental to react to any emerging trends and also to increase revenue. With the ever-increasing amount of information, the examination and effective use of data drives yields. With AI and machine learning algorithms, one can analyze data and produce actionable results for the business.

With Deep Learning, companies can automatically infer meaningful patterns and trends from large datasets. This saves employees time and research effort, which increases business efficiency. Additionally, the team would be equipped to unearth remarkable opportunities and make more informed decisions.

Marketing and sales campaigns

AI enables marketers to gain valuable customer insights, automate daily tasks, and improve workflows. By evaluating stacks of consumer data, you can leverage AI to create more personalized experiences.

Compiling and analyzing past buying behavior patterns and previous on-site activities and interactions can help infer a defined customer personality. Accurately identifying that customer’s personality gives a clear picture of the customers’ motivations, habits, and needs, helping to create the perfect marketing campaign for their audience.

Artificial intelligence instruments help produce personalized email content and documents using algorithms that examine a subscriber’s website experience and historical browsing data. This saves the company a lot of time by identifying areas where the marketing team needs to focus.

Machine learning algorithms also help identify the products or content of your company’s displays to match the interests of the shopper, which decreases the return rate of products.


Therefore, AI systems introduced in these business areas can boost productivity, accelerate profit growth and bring significant results.

However, the challenge is not only technological, but cultural. As it accelerates, companies will need to have a powerful AI strategy aligned with business goals and innovate in their business models to thrive in the digital age.

Needless to say, data scarcity is a reality. Not all companies have the infrastructure or the capital to train complex algorithms with the right amount and quality of data. Thus, it makes more sense, to begin with, to undertake smaller and less ambitious efforts initially for any business while integrating AI into the system.

How AI is Crucial for Managing Business Strategy – TechGraph

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