Google bans political advertising prior to Filipino elections

File Photo: The Google LLC logo will be seen at the Google Store Chelsea in Manhattan, New York City, USA on November 17, 2021. REUTERS / Andrew Kelly / File Photo

December 1, 2021

Manila (Reuters) – Alphabet Inc’s Google announced on Wednesday that it will ban political advertising on the platform for the Philippine election in May next year in order to select a successor to President Rodrigo Duterte.

This move is under pressure on social media platforms over the handling of political advertising during the 2020 US presidential election.

Social media platforms have become the political battlefield of Southeast Asian countries. According to a survey, Filipinos are at the top of the world rankings in terms of time spent on social media.

Google said in an update to its Political Content Policy that it would not be allowed to run election ads from February 8th to May 9th, 2022 that encourage or oppose political parties or individuals or political parties running for public office.

The dates cover the period of the campaign in the Philippines until the May 9th election day.

Google said it will send notifications to affected advertisers about policy updates.

Google previously banned political advertising on platforms, including before the 2019 Canadian Federal Election and the 2020 Singapore election.

Social media platforms like Facebook have helped strengthen Duterte’s support base, and analysts believe they helped win the 2016 elections and defeat allies in last year’s mid-term polls. I am.

The Philippines chooses a successor to Duterte. Duterte is not allowed to seek another term under the Constitution, but runs for the Senate.

(Report by Karen Rema in Manila and Bangalore Newsroom, edited by Ed Davis)

Google bans political advertising prior to Filipino elections

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