Americans can’t wait to return to their favorite restaurant, but it’s possible that the pandemic has permanently changed their diet after the first rush. According to the National Restaurant Association, one-sixth of American restaurants have been forced to close since the pandemic began. By accepting food delivery, consumers can delegate more eating out experiences to their own dining room.
After settling for DoorDash’s initial public offering in the United States in December, investors may have ghosted a new IPO in London for UK-based food delivery company Deliveroo this week, indicating a sector indigestion. There is. However, it has special ingredients that may justify a second bite, or at least imitation by a competitor. Amazon-backed companies are doubling the concept of commissioned cooking facilities where everyone cooks but no one eats.
These so-called “ghost kitchens” allow the creation of restaurants that effectively exist only as delivery apps or takeaway locations. They help new restaurant owners who want their restaurants to expand their reach within their budget and start servicing their customers, but don’t know where to take root or aren’t ready to sign an expensive long-term lease of bricks. can. -Mortar location.
And while they can mean fewer opportunities for consumers to eat out, they also allow eaters to get food faster.
Deliveroo, which began renting delivery-only kitchen spaces to restaurant owners in 2016, says it is now a global leader in businesses with nearly 250 kitchens in eight markets around the world. In January, the company announced plans to more than double the number of kitchen locations this year. The pandemic has undoubtedly made this concept even more appealing to restaurants struggling with the surge in rents in desirable expansion areas such as the wealthy suburbs and the rapid increase in the use of delivery services.
Ghost Kitchens will continue to appear in the distribution app even if the pandemic is mitigated
Source link Ghost Kitchens will continue to appear in the distribution app even if the pandemic is mitigated