The moment TikTok was banned in India, Facebook saw an opportunity and introduced the clone in the form of Instagram Reels. This new video format borrowed all recipes from TikTok – vertical scrolling and engaging content.
Facebook has announced that it will place ads globally on Lille to monetize its new platform. These ads are portrait and can be up to 30 seconds long. In addition, users can appreciate, comment on, and interact with these ads just like regular reels. However, there is a disclaimer at the bottom of the ad to distinguish it from organic content.
Social media giants have been testing Instagram Reels ads in India, Brazil, Germany and Australia since April, and then in other markets such as Canada, France, the United Kingdom and the United States, as well as BMW, Louis Vuitton, Netflix, Uber and more. We are experimenting with various global brands. ..
Justin Osovsky, Instagram Chief Operating Officer, said: “Ads fit naturally because Lille thinks it’s a great way for people to discover new content on Instagram,” he added.
According to Instagram, these ads are also on Instagram feeds[リール]tab,[ストーリーのリール],[探索のリール],[リール]Will be displayed where the reels such as are displayed. In addition, these ads will also appear on reels posted by users.
That said, the number of ads displayed to users is not clear. According to Instagram, the number of ads you see depends on how you use the application. Although the platform promises to keep checking user feedback on these ads and their implementation.
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Get ready to see ads on Instagram reels
Source link Get ready to see ads on Instagram reels