One of Facebook’s longstanding positions is that users should not have multiple accounts on its platform. This means that users have no choice but to create separate pages for their hobbies and interests if they don’t want to clutter up their profile. Now, Facebook parent Meta is bringing a solution to this problem: its flagship platform will now allow users to have up to five separate profiles linked to a single account.
For now, the feature is being tested with a select group of users (the exact number is unknown). If you’re lucky enough to be one of them, you’ll be able to switch between profiles seamlessly with just two clicks. According to a Facebook spokesperson, this will allow users “to tailor their experience based on their interests and connections.”
What does this mean for the daily Facebook user? If this feature is successfully deployed, they will be able to create and dedicate separate profiles with specific and varied purposes, and each profile will have its own feed.
One profile can be used to connect with their friends, while another can be used strictly for chatting with their bosses and colleagues. Each of the other profiles can then be dedicated to specific user hobbies – one for travelling, another for cooking, etc. So you don’t have to worry about mixing up your cooking videos with the photos you took while traveling abroad, for example.
While the main account must have the user’s real name, additional profiles don’t have to. This is a big step forward for Facebook, which is known to be a big fan of people using their real names while engaging on the platform.
Users can choose any profile name and username for profiles, as long as they are unique and do not use numbers or special characters. They will, however, continue to be subject to Facebook’s policies, which means that you cannot deceive or impersonate others. This will force Facebook to take drastic action, such as giving you the boot of its platform and deleting both the main account and the profile(s).
This move by the company appears to be an effective way to increase engagement and further encourage posting and sharing on its platform. Not only will this improve the Facebook experience for users, but it can also help Facebook prevent a drop in its user numbers and prevent apps like TikTok from getting ahead in the race.
Facebook is testing a feature that will allow you to have up to 5 profiles for a single account
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