Explain the power of emoji

Most of the online communication Entered – Email, text message, Facebook, Twitter. However, typing has no facial expressions or voice tones. There is no nuance.

Therefore, it may have been inevitable that someone invented the emoji. A small, enterable photo of faces, objects, animals, flags, and symbols.

These days, I enter 10 billion emojis a day into online communication.


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Jennifer Daniel is the creative director of Google Emoji and is responsible for all emojis on all Google devices, including Android smartphones. She and her team drew all 3,000 Google emojis. “”I’ll get my hands on it. “

“According to that calculation, it makes you one of the most watched artists alive,” said correspondent David Pogue.

“The pressure is too strong!” She laughed.

Well, technically, Daniels pulls Google version Of emoji.

Emoji design.

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Each technology company has its own artistic style. When asked to characterize Google’s style, Daniel laughed, “Well, we’re cute. I think it’s cute and simple.” “Apple tends to be more realistic. Microsoft is flat and very flat, with a large black outline around it. Twitter is great. In fact, it’s really simple, much simpler than Google. “


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But it’s not as simple as the 176 original symbols that started on Japanese mobile phones in 1999.

The original mobile phone emoji was developed under the supervision of Shigetaka Kurita and was introduced in 1999 by a Japanese national telephone company.

Museum of Modern Art

Emoji It doesn’t mean “emotion”, but it’s actually Japanese. It roughly means “drawing a picture”.

Mark Davis is president of the non-profit Unicode Consortium, a national team of leading tech companies such as Apple, Google, Facebook and Amazon. He co-founded the group 30 years ago, solving the technical problems of the Tower of Babel. Symbols entered on one type of computer are displayed incorrectly when sent to another computer.

In 2006, the consortium also became the emoji administrator and was the only judge to add new symbols each year. “What we decided to do was open up the process so that anyone could submit a proposal,” Davis said.

That’s right. Anyone can propose a new symbol. Currently, the consortium receives thousands of proposals and accepts only about 70 proposals annually. Therefore, keep in mind some rules. “We exclude the gods and exclude the logo,” Davis said. To get your idea considered, he suggested, “Please give us some information to justify that it is likely to be quite popular.”

A good example of a citizen with the idea of ​​becoming a real emoji is the hijab emoji.

Rayouf Alhumedhi was only 15 years old when he discovered that his existing emoji did not contain hijab. The hijab is a head covering worn by 500 million Muslim women around the world.

“I was sending text messages between my friends and they were creating each other’s group chat names with similar emojis. I couldn’t find the hijab emojis. Turban emojis and regular girls. Add an emoji with an arrow in between [πŸ‘³πŸ½β€β™€οΈ πŸ”€ πŸ‘©πŸ½]Somehow it creates a hijab similarity. “

When writing a hijab emoji proposal, she said: something! “

The consortium has accepted her proposal and the hijab πŸ§•πŸΎ is now available on all smartphones and computers.

Pogue asked Daniel, “Are there any pushbacks or controversies?”

“Oh, people hate emoji. Of course, they do. That is, come. Go to the internet. Everyone is angry with something!”

For example, in the 2017 Great Hamburger Scandal, it was discovered that Google painted cheese. under meat. Or the 2018 bagel crisis when Apple released a rough draft of bagels Not toasted And No cream cheese.. “It’s as if no one had ever been to New York. It was ridiculous!” Daniel laughed.

Both companies quickly debugged these emojis, as well as other software glitches πŸ”πŸ₯―.

“The work, including gender,” really ruffled some feathers, “added Daniel.

The original human emoji were all yellow, like the Simpsons cartoons. Since 2015, the consortium has added five skin color options.


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But still, by 2015, women’s only workers’ choices were Princess πŸ‘Έ, Bride πŸ‘°, Dancer πŸ’ƒ, or Bunny πŸ‘―.

Daniel said, “I noticed that it was enhancing stereotypes, when I started an initiative to fix it.”

In 2016, the consortium created men And Female versions of all human emojis, and more recently, gender-independent versions.

Workers’ male, female, and gender independent pictograms.

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However, Mark Davis believes that there are limits to how to get a typical emoji. When Pogue asked, “Do you have a grand plan for the future of emoji? I’ve heard that it started someday, but can you make an emoji similar to us?”

“It won’t happen!” He laughed.

On her side, Jennifer Daniel herself created two new emojis in 2020. Smile with Tear and People Hugging.


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“Did no one hug until 2020?” Pogue asked. “It is not To Your keyboard, “she replied.

But the hugging people weren’t slam dunks. There was already an emoji called Hugging Face. “Oh, that’s a creepy emoji,” Daniel said. “It’s like this big old smile from these two little jazz hands.”

“Oh, that should be the case hug? I thought it was a “jazz hand”! “Pogue said.

“No one wants to say,” I’m very sorry for your loss. πŸ€— “” That would be terrible! “

“I didn’t even know it was supposed There is Hug “

“No more!” Daniel laughed.


Detailed information:

A story produced by John Goodwin. Editor: Ben McCormick.

Explain the power of emoji

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