Don’t call Tony Fadell an idiot – he prefers ‘mission driven’

This touches on another distinction you make, between what you call a “caring CEO” and a partial manager. Where do you draw the line?

You scrutinize the major details of specific things. Being a great leader means choosing those battles, not fighting them all. Make sure it’s mission driven.

In the smoking cessation class, you advocate quitting when things are not going well. I’ve quit Apple three times.

The third time was real.

But you have resigned twice before, and you have retracted your resignations when Jobs addressed your concerns. Aren’t you promoting a tactical form of workplace drama to get what you want?

If you’ve tried everything, and you really care about what you’re doing, quitting smoking is the only thing left to do. You have to say, “I’m not going to sit here and do what I feel is wrong. Am I going to come in and be mad every day about this? What’s bad for my health is going to be bad for the team. I’m leaving.”

After Apple quit, I started Nest. You built an amazing company and sold it for $3 billion. Was that ‘I’ll show’ you” Transfer?

I wanted to introduce Psychological. This was something I thought, “I love my story. I love my idea. Nobody does that. I think it should exist.” One thing I learned was to have one of the founders with me, and it was great to do that with Matt Rogers.

You write about the importance of storytelling. That was fun for the management book.

Not many people get the storytelling right. Elevator Stadium is no story. It’s just an introduction. The story is about the customer’s journey.

Lots of companies and even venture capital firms hire journalists to tell their stories. Do they produce credibility?

No, because it’s just bringing in marketing to write a story after the fact. It’s like putting perfume on a pig. It does not fundamentally change how the product is built, and how decisions are made.

A few years ago, Quoted from you Concerning the negative effects of digital devices include yourself in asking “what have we done?” Still bothered by how much the hardware you helped build grips our attention?

Yeah. It’s even better than it used to be, with things like Screen Time. But we are only 50 percent of the way to solve the problem. It’s a whopping 50 percent.

What do you do in your habits?

I turn off notifications for everything. In social environments, I make sure my phone is not on the table or in my pocket.

When people build things, should they design to anticipate problems like this? Or focus on finishing the product and dealing with the consequences later?

You have to deal with it in advance. I avoid investing in social mobile things. But, hypothetically, if I did, I’d say, we’ll have screen time limits, we’ll have parental controls. Build it from scratch. It’s actually a marketing feather in your hat to say you’ve been meeting these needs from the start.

Don’t call Tony Fadell an idiot – he prefers ‘mission driven’

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