Tech

“Digital Headquarters” was born out of Salesforce’s $ 27.7 billion acquisition of Slack.

Image: Salesforce

Salesforce has completed the $ 27.7 billion acquisition of Slack Technologies. This calls the merger of the two companies the creation of a “digital headquarters for success from anywhere.”

The deal was officially announced on December 1st, ending speculation that the CRM giant was trying to extend its footprint further into collaboration and workflow.

“We couldn’t get any more excited by combining Slack with # 1 CRM to work anywhere in the world with a pioneering digital platform as part of the Salesforce family,” said Salesforce CEO Marc. Benioff says. “Together, we will define the future of enterprise software and create a digital HQ that enables all organizations to achieve customer and employee success from anywhere.”

The addition of Slack is touted as creating a new world of work.

“Headquarters are no longer on Madison Avenue or Main Street, but in the cloud. Every business in every industry needs to be optimized for the experience of digital-first customers, employees, and partners,” says Salesforce. The statement states. ..

“This is a generational opportunity to rethink and transform everything about how and where we work. That’s all about the combination of Salesforce and Slack, and in a new world of work. Is to create a business operating system for “”

The company continues its message from late 2020, using the combination of Salesforce and Slack to give enterprises a single source of truth about their business and the apps they use every day for employees, customers, and each other. Partner “all within an existing workflow”.

“The combination of Salesforce and Slack integrates the two most dynamic communities in the software industry to create an open and broad ecosystem of next-generation digital-first apps and workflows for businesses,” he added. ..

Slack will continue to operate under the Slack brand and will continue to be led by CEO and co-founder Stewart Butterfield.

“We have a generational opportunity to rethink and transform the way and where we work,” Butterfield said. “Salesforce and Slack are in a unique position to lead the transition to this historic digital-first world. We can’t be more excited about what’s to come.”

Last month, Slack reported a net loss of $ 27.9 million and revenue of $ 273.4 million in the first quarter, up 36% year-over-year.

Related coverage

Salesforce and Slack: Co-Sales, Service Vision with a Little Microsoft Defense

Salesforce has the potential to buy Slack, and while the deal makes sense at multiple levels, the concerns of both Microsofts that color the deal are huge.

Salesforce Acquires Slack for $ 27.7 billion, the Largest Acquisition Ever: Plans:

The acquisition sets the stage for a confrontation between Microsoft and its team platform on the future of collaboration and digital work. The grand plan is to combine Slack Connect with Salesforce Customer 360.

Salesforce will embrace Slack to extend CRM reach to collaboration, but it won’t discontinue Microsoft Teams.

Salesforce hopes that the move to this area will significantly expand the reach of CRM.

“Digital Headquarters” was born out of Salesforce’s $ 27.7 billion acquisition of Slack.

Source link “Digital Headquarters” was born out of Salesforce’s $ 27.7 billion acquisition of Slack.

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