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Bottega Veneta industrialized in Detroit

In an era of over-communication, Bottega Veneta has become one of the hottest brands in the world by closing. Most labels give us a logo, the same handful of celebrities, and variations of almost interchangeable bags and large sneakers. But since the acquisition of Kering’s luxury home in 2018, Bottega designer Daniel Lee has hypnotized consumers, confused fashion insiders, and irritated breadcrumb trails in the dark. I left the way. Under Lee’s rule, Bottega blew away previously unobtrusive brand signatures, such as the Intrecciato woven leather bag and the subtle triangular logo, to a ridiculous proportion. Removed Instagram, the main ship for fashion and celebrity messaging. Released zine studded with digital-only stars. He made an omnipotent claim to the overall color of lime green. And we’ve replaced the fashion show with a secret salon, from which the images are tightly protected. On the other hand, boyish redhead Lee rarely interviews. This image is one of the mysterious things that creates cult fashion. In July, Bottega unveiled the latest mystery. The Salon 03 collection (on the surface, spring 2022) will be on display in Detroit.

Fashion brands are under the microscope when it comes to racial and class issues, and it’s a bold move for European luxury brands to wipe out cities with complex histories like Detroit and claim strong synergies. bottom. A Detroit-based spokeswoman was hired to support the event in the areas of design, engineering, and sound, a mild debate the day before the show. Reporters and editors were taken to the W. Hawkins Ferry House in Glow Pointe. This is a wonderful Walter Gropius-style box with a 1960s cork bottle opener staircase. (The new owners, Anthony and JJ Curis, restored the house and were made by manipulating Nick Cave’s sound suit, the eerie cool totem of butterfly and tiger balloons by sculptor Adam Parker Smith, and Snoopy’s plush toy. Filled with cows sofas More promising Noor sofas and chairs.) To the studio of furniture artist Chris Shank, who is preparing for the next show at the New York Museum and has a piece in Detroit’s new Bottega pop-up. went. The hijab woman applied a screaming pink foil to the hard foam. I went to the Exhibit 3000, a techno museum in the label and collective Underground Resistance studio. There, DJ John “Jammin” Collins, four Detroit in the early 1980s, have a political awareness of the decline of the city and a passion for afrofuturism and house music to create this genre. According to Collins, techno DJs wore masks because they were musical instruments. Their own identity was not important. Ahaha!

With techno history and modern design, we headed to the show at the Michigan Theater, a very luxurious cinema that was built in the 1920s and later became a parking lot. Detroit became known for these abandoned spaces, whose images often appear as viral content on social media, but in reality, built by the automobile industry, with industrial and bureaucratic negligence, and in the city. Transportation and housing policies that have disproportionately affected black residents. With a large white box for the fashion show in the middle, the building is not a reminder of what it used to be, but a symbol of the present and a strange passion for keeping it corrupt.

Bottega invited about 240 guests, half of whom were in Detroit (including the one who hosted us that day). Many European luxury brands have relied on Asian consumers for a pandemic recovery, but in fact Bottega owes much of its recent success to the United States. Attendees talked about the brand’s popularity in the state. Even the second and third rows are some of the brand’s wildest and most expensive looks, like floor-length crazy shirring coats with tails at the hem, and the largest versions of those jumbo- Out intrecciato shoulder bag. Many were flocking to the now iconic greenery of the house. A man in black overalls, a green turtleneck, and a snood removed a pale pink glittering mask from his face and put an arc in his mouth. “This is really eventThe editor noticed me.

Bottega Veneta industrialized in Detroit

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