November 27, 2021
By Arriana McLymore and Richa Naidu
Raleigh, NC (Reuters) – During this year’s Black Friday, U.S. shoppers spend slightly less online, despite fears of coronavirus, supply shortages, and efforts to encourage retailers to buy early vacations. Many people have returned to the physical stores.
Track transactions in Adobe Data Insight and 80 of the top 100 retailers in the United States.
Retailers invited shoppers to shop online for the holiday season as early as September of this year, as supply chain log jams prevented them from restocking their end-of-year items immediately. According to Adobe, total online shoppers spend about $ 8.9 billion during Black Friday, below $ 9 billion in 2020. According to Adobe, online spending during Thanksgiving was flat at $ 5.1 billion.
Many retailers closed their stores at this year’s Thanksgiving, as in 2020, amid labor shortages and a coronavirus pandemic. According to Sensormatic Solutions data, stores reopened the day after Thanksgiving, and shopper visits increased by 47.5% compared to 2020, but 28.3 compared to 2019, the last year before the pandemic. % Decreased.
Supply chain challenges and shipping delays may have led shoppers to visit stores to increase their chances of securing gifts in time for Christmas. With more online purchases available in stores, you can reduce shipping costs.
For example, Macy’s, Wal-Mart, Target, and Coles have given shoppers the flexibility to shop online, in stores, or in a hybrid fashion, leaving as a winner on Black Friday, investor Navelier & Associates Chairman Luis Navelier said. Told.
Of those who bought online, they used a little more smartphones. According to Canadian e-commerce company Shopify, the number of shoppers on platforms purchased using smartphones has increased from 67% last year to 72% this year.
Retailers’ moves to encourage early purchase of holiday gifts can also reduce the importance of Cyber Monday, the first Monday after Thanksgiving.
(Report by Arriana McLymore and Richa Naidu, Akriti Bhalla and Sabahatjahan Contractors in Bangalore; edited by Nick Zieminski)
Black Friday shoppers in the U.S. have taped off the online surge as some have returned to the store.
Source link Black Friday shoppers in the U.S. have taped off the online surge as some have returned to the store.