Balancing gender bias in technology is the key to driving social progress

Michael Voegele, Chief Digital Information Officer at Philip Morris International, argues that technology leaders have a duty to create a comprehensive workplace that empowers women.

Despite the adversities faced in life at COVID-19, technology has played an even more important role than ever before.

Undoubtedly, our daily lives and interactions with others are plagued by blockades and social distance constraints, which would not be possible without the technology we currently rely on so much.

Enterprises are shifting their focus to this pandemic-led digital shift. Digital transformation was already a pre-COVID priority, but a recent BCG survey revealed that 80% of industry-wide respondents plan to accelerate the process.

However, the pandemic has also raised awareness that digital transformation only reflects and returns what was entered by its creator and engineer. In the male-dominated field, gender bias has been subconsciously incorporated into many technology systems and platforms from the beginning. For example, in AI, the prediction algorithm has evidence of gender bias.

But change is accelerating here as leaders awaken to the value of inclusion and diversity in developing better systems for society as a whole.

Business leaders, especially tech leaders like me, recognize that wider inputs naturally lead to wider appeal, to achieve greater gender balance within the team and maximize the potential of digital services. I am serious about it.

Women’s empowerment pursuing a career at STEM

More needs to be done to encourage young women to participate in this area, especially in the technology area. Unfortunately, according to Accenture and Girls Who Code reports, the proportion of women and men in the technology role has declined over the last 35 years. Women currently make up more than 34% of the workforce of the world’s five largest technology companies. This is the same as the number of female college graduates on this subject.

Clearly, society has an important role to play in bridging this gap by eradicating stereotypes and prejudices and increasing the number of women seeking interest, research and careers in the STEM field.

To accelerate this change, IT and technology leaders are obliged to create a comprehensive workplace that empowers women and provide them with the skills and resources to succeed. We need to establish an environment to celebrate women’s role models and encourage them to speak, share ideas, unleash their creativity and work their best.

The purpose is to inspire women in technology

The nature of an organization’s business objectives is also an important factor. For example, many women are encouraged to join the technology industry to achieve a better world. This is because companies like Philip Morris International (PMI), which have transformed into science and technology-led companies aimed at realizing a smokeless future, need to achieve better gender equality across IT. It’s a reassuring sign. team.

We recognize the need for a greater gender balance in IT and technology capabilities. Not only is it right, but it’s the only way to meet the demands of diverse consumers. In order to successfully achieve our goal of a future of smoking cessation, it is important that our technology is developed and updated by and for diverse people.

Without this balance, how can we drive the innovation needed to be truly consumer-centric? How can you reflect the full diversity of adult men and women who smoke? How can science-based smokeless products reach all adult smokers who would otherwise continue to smoke efficiently and effectively?

We hope that recognizing the science and technology needed to drive positive social change will inspire more tech women to help achieve our vision for a smokeless future. ..

After all, a tobacco-free world can only be realized by an organization that reflects everyone in society.

Computing’s Women in Tech Festival Global will be held on November 22nd and 23rd, 2021...

Balancing gender bias in technology is the key to driving social progress

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