The American artist Daniel Arsham, who has become the fashion industry’s hype doctor with his megahit “Future Relic” sculptures, is founding his own fashion label. Objects IV Life, it is said, debuts with an inaugural collection of rugged outerwear, denim and accessories, including a pair of steel-toed work boots. The brand is a joint venture with Stefano Martinetto of London brand incubator Tomorrow, who has also endorsed designers Martine Rose and Samuel Ross of A-Cold-Wall*. The inaugural collection was launched today at Kith’s Paris flagship store and on the brand’s website.
“Objects IV Life is an evolving proof of concept, an endless work-in-progress, a tangible manifesto for change: you are the vehicle,” Arsham said in a press release, invoking the utopian spirit of other ethos-forward streetwear brands Brands like Scott Sternberg’s up the now-closed Entireworld and the work-in-progress spirit of Virgil Abloh’s Off-White. In his art practice, Arsham plays with the idea of pop culture and posterity; He renders artifacts of contemporary pop culture – like a Pokémon card or a DeLorean – in durable materials like concrete and resin to resemble classic marble sculptures, often pre-eroded with jagged pockets of pastel gemstones. The muted color scheme of his work characterizes the first collection of Objects IV Life (Arsham, BoF reported is color blind), which comes in cool, rocky neutrals and pale pinks, blues, and greens.
Arsham, while not a designer by trade, has become a sought-after contributor in the fashion world, collaborating with brands such as Kith (Arsham designed all of their stores), Adidas, Uniqlo and LVMH brands Dior, Rimowa and Tiffany. These projects put him in good company with other blockbuster artists like Takashi Murakami and Kaws, who manage to maintain a blue-chip foothold in the art world while maintaining a serious credibility with fashion-forward consumers. “The audience is really diverse, from serious collectors to kids,” Martinetto said BoF, and said he believes Objects IV can scale Life to match the iconic status of brands like Jacquemus, Dries Van Noten and Ami. “This is not a hype project.”
Artist Daniel Arsham launches his own brand
Source link Artist Daniel Arsham launches his own brand